Sabyasachi's New Wedding Collection Ad Sparks Controversy With Model's 'Gloomy' Look
Deepika Padukone, Katrina Kaif, and Anushka Sharma chose Sabyasachi Mukherjee for their wedding attire. The designer is a favourite among Bollywood brides.
Everyone from Deepika Padukone, Katrina Kaif, and Anushka Sharma chose Sabyasachi Mukherjee for their wedding attire, making the designer a favourite among Bollywood brides.
Wearing a Sabyasachi outfit is therefore seen as a sign of wealth. However, individuals who are making ironic jabs at the high cost of designer clothing are dragging one of his most recent collections online. Here's whats going on.
Sabyasachi campaign trolled for model appearing sad
Although it's not exactly common for models to smile while walking the catwalk, Internet users thought a model in one of Sabyasachi's most recent campaigns looked particularly sad.
The bride can be seen wearing Sabyasachi Heritage Jewellery along with a "Zari embroidered organza saree, silk blouse, and veil with hand-cut sequins."
As is well known, models are frequently instructed to keep a "poker face" so as not to detract from the outfit they are intended to highlight. A "poker face" refers to the ability to maintain a neutral expression or demeanour, regardless of one's internal emotions or thoughts.
This can be useful in situations where it is important to remain composed and professional, such as in business negotiations, political debates, or public speaking engagements.
As for models, it is often desirable for them to maintain a neutral expression or demeanour in order to avoid distracting from the product they are promoting or the message they are conveying.
By keeping a poker face, models can maintain an air of professionalism and allow the viewer to focus on the product or message, rather than being distracted by the model's emotions or reactions.
People on the internet mercilessly trolled the campaign
A man wrote, "Man she really doesn¡¯t like wearing Sabyasachi."
Man she really doesn¡¯t like wearing Sabyasachi pic.twitter.com/b8GmGVnRJX
¡ª Shambhav Sharma (@shambhav15) April 6, 2023
A woman also wrote, "Man, I really don't understand sabhyasachi aesthetics... You are selling traditional outfits for one in a lifetime ceremonies and you make models pose like they absolutely hate it here.."
Man I really don't understand sabhyasachi aesthetics...
¡ª ok (@padhlebehen) April 7, 2023
You are selling traditional outfits for one in a lifetime ceremonies and you make models pose like they absolutely hate it here.. https://t.co/7FBC3aHDM1
"When you don¡¯t want to get married to the boy but still agree because you get to wear sabyasachi wedding outfit," wrote another lady.
When you don¡¯t want to get married to the boy but still agree because you get to wear sabyasachi wedding outfit. pic.twitter.com/m04g0rWYHu
¡ª Initnamees ?? (@SeemantiniBose) April 6, 2023
Another lady added, "I know why Sabyasachi brides look so sad and gloomy .. they didn¡¯t like his designs."
I know why Sabyasachi brides look so sad and gloomy .. they didn¡¯t like his designs ? pic.twitter.com/2seKiGwhYy
¡ª exsecular (@ExSecular) April 7, 2023
"Message is clear: Debt ridden souls cannot even smile on their wedding! Moral: don't spend on a sabyasachi. Buy nice handwoven sarees from a local brand. Zyada mazaa, no sazaa :-)" another lady tweeted.
Message is clear: Debt ridden souls cannot even smile on their wedding!
¡ª Khidkiyan Yahan Wahan (@khidkiyan) April 7, 2023
Moral: don't spend on a sabyasachi. Buy nice handwoven sarees from a local brand.
Zyada mazaa, no sazaa :-) pic.twitter.com/Aoi7aQACTB
A user wrote, "Gloom and Doom collection. Buy at your own risk. You run the risk depression should you adorn this."
Gloom and Doom collection.
¡ª AmericanHindu (@HinduWithASpine) April 6, 2023
Buy at your own risk. You run the risk depression should you adorn this https://t.co/0AJfnGXn5q
A woman, however, had another thought, "Sabyasachi gets it everytime One shoot and one post, free advertisement and circulation for days and guess what, whoever has the money to buy it, wants to wear a Sabyasachi for their special days irrespective of how the models look. Win-Win to the bank."
Sabyasachi gets it everytime ?
¡ª Joga-Maya ? (@jogakhichudi) April 7, 2023
One shoot and one post, free advertisement and circulation for days ? and guess what, whoever has the money to buy it, wants to wear a Sabyasachi for their special days irrespective of how the models look. Win-Win to the bank ???
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I'm a writer with a zest for life and a knack for turning everyday moments into captivating stories. Whether you're a haute couture enthusiast or a thrift shop aficionado, I've got style tips that'll make heads turn. But what truly sets my heart on fire is writing about queer issues. I'm here to amplify diverse voices and stories.
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