Starbucks Now Offering 'Ajji Approved' Filter Coffee For Rs 290, Internet Not Happy With Price

Starbucks is a popular worldwide coffee company. In addition to the standard worldwide menu, the chain also offers local beverages according to the location.

This time they have come up with traditional filter coffee. This bit of news caught the attention of people on the internet, but they are not happy with the price. Here's how much it will cost and how people reacted to it.

Starbuck sells 'ajji approved' filter coffee for Rs 290

Dear Strbucks, there's literally no ajji in god's green earth who'll approve a filter coffee for 290rs +taxes. ?? pic.twitter.com/JtPIhakJdq

¡ª Adithya Venkatesan (@adadithya) January 23, 2023

Starbucks, the multinational coffee giant, has advertised a new product on its Bengaluru menu - filter coffee. However, after advertising "ajji (grandmother) approved" filter coffee for 290 plus taxes, some online users criticised the brand.

A user shared the commercial, claiming that no granny would agree to pay such a high price for a cup of filter coffee.

Adithya Venkatesan used Twitter to post a screenshot of the advertising and wrote, "Dear Starbucks, there's literally no ajji in god's green earth who'll approve a filter coffee for 290rs +taxes."

An old woman and a young man are featured in the advertising sipping filter coffee while seated close to one another. The text reads, "AJJI APPROVED FILTER COFFEE FOR SHIVVU. Starting at 290*"

The tweet has received over six lakh views and over 15,000 likes since it was shared. Many folks were taken aback by the pricing.

A man tweeted, "Also I have noticed they never have the smallest size for regular coffee available at Bengaluru airport. And you are stuck with a big cup of essentially frothy milk that takes about 25 mins to finish and costs way more than what it is worth."

Also I have noticed they never have the smallest size for regular coffee available at Bengaluru airport. And you are stuck with a big cup of essentially frothy milk that takes about 25 mins to finish and costs way more than what it is worth.

¡ª Debayan Sen (??????) (@debayansen) January 23, 2023

A lady added, "Or even understand why you are drinking it in a Starbucks that won¡¯t serve hot idlis, upma or a crisp dosa with it! Filter coffee is about the ambiance and follow through I say! Ask ajji."

Or even understand why you are drinking it in a Starbucks that won¡¯t serve hot idlis, upma or a crisp dosa with it! Filter coffee is about the ambiance and follow through I say! Ask ajji

¡ª preeti rana (@prana1308) January 23, 2023

Starbucks' announcement about masala chai and filter coffee

Archana's Kitchen

This follows the company's announcement last year that it would expand its menu to include masala chai and filter coffee, two popular beverages in India.

Starbucks is introducing masala chai and filter coffee in India, a world first for the world's largest coffee brand, which is revising its menu in the nation to appeal to customers with Indianized and more inexpensive options.

The menu has been expanded to include street-style freshly constructed sandwiches, milkshakes, bite-sized munchies, and a smaller beverage cup, which is being tested in four markets: Bengaluru, Gurgaon, Bhopal, and Indore.

"The introduction of these things is to take it to the next level. We think this will help us to get new consumers to our fold. The trigger is to create new occasions for current consumers and also get a larger expanse of consumers to come in," said Sushant Dash, CEO of Tata Starbucks, a joint venture that operates Starbucks in India.

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