Watch: Indian woman exposes Bharat Matrimony scam, says her photos were used in fake 'elite' profile
A new "Bharat Matrimony Scam" has surfaced, with a woman reporting her photos being used for a fake profile. This is even happening in elite subscriptions that claim strict screening. Many users have shared similar experiences, raising concerns over trust and authenticity on matchmaking sites.
Scams are everywhere these days, and just when we think we've heard them all, a new one pops up. Now, it seems there's a fresh twist targeting those using matrimonial websites to find a partner. Dubbed the "BharatMatrimony Scam," this scheme is making waves, and it's one to watch out for if you're navigating the online matchmaking world. Here's what you need to know to stay safe.
Swati Mukund recently took to Instagram to express her shock at seeing her own picture on Bharat Matrimony, one of India's popular matrimonial platforms.
In her post, she points out that her photo appeared on a profile she didn't create¡ªposing as a 35-year-old Brahmin woman named Nithya Raja Sekar, a fitness professional from Chennai.
Sitting next to her actual husband in the video, Mukund clarifies that they didn't meet through the app, as the profile suggests.
Mukund found it particularly alarming that this wasn't just any listing but part of Bharat Matrimony's elite subscription, a premium service that promises extra screening and authenticity.
She concluded her post with a reminder to stay vigilant when using such platforms, urging users to exercise caution despite claims of verified profiles.
How did people respond?
Swati Mukund's post about her photo being misused on Bharat Matrimony drew a huge response, with numerous users sharing similar scams.
One commenter recounted paying Rs 1.5 lakhs for a premium membership, only to receive the same few profile suggestions repeatedly, calling it "the biggest scam."
Another shared that her photo appeared on a profile labelled as a divorcee seeking a groom, despite her never having been married.
One user even noted that Bharat Matrimony had dodged requests to set up a meeting, claiming the person was unavailable but leaving the misleading profile active.
In response, Bharat Matrimony issued an apology: "We sincerely apologize for the inconvenience caused. We have suspended this profile and conducting a thorough investigation on how it got published. We'll DM you shortly with further details."
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