Western Railway Changes Logo Of Ladies Coach On Mumbai Local, Gives It A 'New Age' Spin
Western Railway is modernising the logo used to mark women&rsquos coaches. The new logo is larger than the original one so that the commuters do not mistake it for a general compartment. Posters of inspiring women with details of their achievements will also be displayed in the ladies coaches.
In a bid to erase the sanskari portrayal of women in the local train's ladies coach, the Western railways is now taken made an effort to transform the logo to the 'new age' working working.
The woman in the new logo wears office formals in comparison to the old one which showed a woman wearing a ghunghat and bindi.
According to a Mid day report, the railway officials are going to put up posters of inspiring women like astronaut Kalpana Chawla, cricketer Maithili Raj and Badminton player Saina Nehwal inside the coaches.
12 coaches have been revamped with the new logo while another two are expected to roll out in a few weeks, states the report.
WR General Manager AK Gupta thought the signage on the trains needed to be modified to suit the modern age. It was when they were discussing the same, they realised that the picture of the woman in a saree did not accurately reflect the woman of today.
To keep up with the changing times, WR is modernising the logo used to mark women¡¯s coaches. Apart from the change in the logo, posters of inspiring women with details of their achievements, will also be displayed in the ladies coaches. @drmbcthttps://t.co/9c7dqKsd4Y
¡ª Western Railway (@WesternRly) 27 May 2019
¡°The idea was to adopt an icon that will do justice and represent today¡¯s women in this city, who are independent and successful," Chief PRO of WR, Ravindra Bhakar told Mumbai Mirror.
The report states that the internal team zeroed down to the suit and alms folded design because 'it reflected the confidence of the modern Indian woman.'
The new logo is larger than the original one so that the commuters do not mistake it for a general compartment.
Dear @WesternRly how comfortably we #women travel is more important than how we dress. How about increasing the number of women¡¯s coaches instead of changing a damn logo? https://t.co/yZoyWEagUt
¡ª Deborah ¡®Lilith¡¯ Grey (@GreyFrost) 27 May 2019
Despite this step there are some who feel that Western Railway need to turn their focus on more pressing issues that affect women.
