Why BTS' V, aka Kim Taehyung's new Instagram post disappeared for some fans ¡ª and what it could be hinting at
BTS¡¯ V, aka Kim Taehyung, recently shared a post from his military discharge celebration, but it¡¯s restricted in some regions due to alcohol content. Fans now speculate he may be teasing a wine brand or collaboration.

BTS member V, aka Kim Taehyung, has been treating fans to glimpses of his life since his military discharge on June 10. On Saturday, he shared a new Instagram post capturing moments from his military discharge celebration with close friends, including Wooga Squad member Park Seo Joon. But shortly after it went up, many fans noticed the post had seemingly disappeared. While some assumed Taehyung had deleted it, that¡¯s not the case. The post is still live on his account, but it¡¯s hidden in several regions due to Instagram¡¯s content restrictions.
Why is Kim Taehyung's post restricted by Instagram?
According to fans and social media watchers, the post is likely being limited because it features a wine bottle. Instagram tends to restrict visibility in countries with stricter guidelines around alcohol-related content, especially when it¡¯s tied to public figures. The post hasn't violated any rules, but regional policies around alcohol consumption may have triggered the filter. This isn¡¯t the first time a celebrity has faced such an issue¡ªsimilar restrictions have affected other K-pop idols and influencers before.
The post features Taehyung celebrating his military discharge with a cake among friends, along with several candid moments, like him casually balancing a wine glass on his head, walking down the street with a glass in hand, and a lineup of empty wine bottles in the background.
Fans rally to keep the post alive
As word spread that the Layover hitmaker's post wasn¡¯t actually deleted, fans jumped into action. Those who can still view it are being encouraged to like, comment, save, and share the post to keep it active in the algorithm.
Taehyung's latest Instagram post is restricted and is not showing up for some countries !!?
¡ª TAEHYUNG BASE (@popbaseTHV) June 21, 2025
1.Engage with the post of you are able to see it ¨C like, save, and share the post to your stories!
2.REPLY WITH THE LINK OF THE POST BELOW pic.twitter.com/kaQbe5YYWJ
Is V teasing a wine collab?
Interestingly, Taehyung recently hinted during a live broadcast that something new is on the way. While he didn¡¯t spill any details, his latest post featuring rows of wine bottles has led fans to speculate: is he planning to launch his own wine brand? Or could he be collaborating with¡ªor becoming the ambassador for¡ªa luxury wine label? Nothing¡¯s confirmed yet, but the timing and aesthetic have definitely raised eyebrows among fans.
With his military service officially behind him, Taehyung seems ready to step into his next chapter, one Instagram post at a time. Whether he¡¯s teasing a new brand, a creative project, or just sharing memories with friends, fans are here for it. And if Instagram¡¯s algorithm tries to hide it, ARMYs are ready to make sure it stays seen.
For all the latest K-drama, K-pop, and Hallyuwood updates, keep following our coverage here.