Gucci Draws Ire With Its Rs 56,000 'Indy Turban,' Accused Of Cultural Appropriation
Gucci is being slammed by the Sikh community for retailing turbans for a whopping Rs 56000 $800. The luxury brand earlier stoked criticism for showcasing the religious attire on a runway. The turban is not just an accessory to monetize its a religious article of faith.
From selling hideous red shorts to a pair of ¡®dirty¡¯ white sneakers, Gucci has walked in to fire many a time. But nothing prepared people for its recent fashion disaster. If anything, it has left people fuming because this one hit a sensitive nerve.
Gucci is being slammed by the Sikh community, for retailing turbans for a whopping Rs 56,000 ($800). The luxury brand earlier stoked criticism for showcasing the religious attire on a runway.
¡°The Sikh turban is not just a fashion accessory, but it¡¯s also a sacred religious article of faith,¡± the New York-based Sikh Coalition tweeted Wednesday. ¡°We hope more can be done to recognize this critical context,¡± the group said, adding #appropriation.
The turban is not just an accessory to monetize; it's a religious article of faith that millions of Sikhs view as sacred. Many find this cultural appropriation inappropriate, since those wearing the turban just for fashion will not appreciate its deep religious significance. pic.twitter.com/fldmxa3Wvr
¡ª Sikh Coalition (@sikh_coalition) 14 May 2019
Dear @gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ¡®hats¡¯ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products pic.twitter.com/sOaKgNmgwR
¡ª Harjinder Singh Kukreja (@SinghLions) 16 May 2019
¡°We wear turbans and we are the bad guys, Gucci wears them and it¡¯s fashion?? No,¡± wrote one furious commentor.
Gucci first received public criticism for the turbans in February 2018 when it used them in a runway show during Milan Fashion Week.
