Matrimonial Ad Seeking 'Beautiful Girls' & 'Ultra-Rich' Families' Slammed, Agency Apologizes

On Wednesday, Bengalureans woke up to a rather rude and tasteless matrimonial ad posted on a national daily. The matrimonial agency in Bengaluru listed ¡®beautiful girls¡¯ as a category to become ¡®young achievers¡¯ in their campaigns.

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The ad called for entries by 'young achievers' who must be successful entrepreneurs, eminent professionals from IAS, IPS, IRS or scientist, youngsters graduated from top universities like IIM, IIT etc.

But the worst was when they described 'beautiful girls' as an achievement. The 'ultra-rich' were also a separate category. The event was scheduled to happen at The Leela, Bangalore, and the registration fee was Rs. 10,000 for 'young achievers' and Rs. 25,000 for 'rich families'.

Elitist and sexist much, ain't it? The ad soon went viral on social media with many slamming the organisers:

#1

Matrimony meet for "young achievers" (for women it translates to 'beautiful girls'), and ultra rich folks. Front page of The Hindu today. pic.twitter.com/WpQ07OAT1n

¡ª Shreya Dasgupta (@ShreyaDasgupta) 25 July 2018

#2

It's 2018 and there's a young achievers matrimony meet that promises beautiful girls. This whole thing is regressive on so many counts. pic.twitter.com/qgp8qAXMsZ

¡ª Nandita Iyer (@saffrontrail) 25 July 2018

#3

Young achievers matrimony meet.
Achievements include successful entrepreneurship, entry into elite universities... or for women, just being beautiful.
(Pic stolen from @KabirTaneja who is a young achiever himself). pic.twitter.com/h5aURz6cJB

¡ª Siddharth Singh (@siddharth3) 25 July 2018

#4

Matrimony meet for "young achievers" (for women it translates to 'beautiful girls'), and ultra rich folks. Front page of The Hindu today. pic.twitter.com/WpQ07OAT1n

¡ª Shreya Dasgupta (@ShreyaDasgupta) 25 July 2018

#5

Grand National Young Achievers Matrimony Meet promises ultra-rich families, "beautiful girls" and free veg lunch. Hindu front page ad. India in 2018. pic.twitter.com/0wyTEpnUU5

¡ª Ruchi Gupta (@guptar) 26 July 2018

#6

Grand National Young Achievers Matrimony Meet promises ultra-rich families, "beautiful girls" and free veg lunch. Hindu front page ad. India in 2018. pic.twitter.com/0wyTEpnUU5

¡ª Ruchi Gupta (@guptar) 26 July 2018

#7

¡°Young achievers matrimony meet¡± appalled to see this #ad floating on social media. Who are the young achievers? Doctors #IITians #IIAMs. High net families? Is this a business deal or what? Worst still, this event is sold out! Good luck to marriages based on these qualifications! pic.twitter.com/YlZVx1TIJY

¡ª Dr. Shruti Kapoor (@kapoors_s) 25 July 2018

The very next day, the newspaper published a 'note to reader' from its editors which read: "

"The language used in the advertisement was in poor taste. We are strengthening our internal advertisement copy vetting processes to ensure such incidents do not recur. We appreciate the candid feedback from our readers".

As promised, Mr Sreeram who put the Young Achievers Matrimony ad, apologised today. It's published on page 3 of The Hindu Bangalore edition. pic.twitter.com/x6usaSpTvC

¡ª Geetika (@geetikamantri) 26 July 2018

Sreeram N, who runs the company along with his wife, told reporters that the 'beautiful girls' part was a mistake.