Before Starting Shaadi.com And Spending Rs 4.5 Lakh On Its Domain Name In '90s, Anupam Mittal Ran Sagai.com!

It won¡¯t be wrong to say that with the advancement of technology, things have become much smoother for young entrepreneurs in terms of facilities for setting up a business.

While businessmen in the olden times had to go through a long process to get little things done, it has comparatively become simpler.

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Reflecting on the same, Shark Tank judge and one of the leading entrepreneurs of our country, Anupam Mittal recently revealed that he had to pay a large price to acquire the domain of his brand shaadi.com.

Anupam Mittal Owned Sagai.com Before shaadi.com

Mittal shared a story from the late 1990s when their company, having $30,000 (Rs 5.4 lakh as per one dollar rate of Rs 18 in the 1990s) in funds, made a strategic decision to spend $25,000(Rs 4,50,000) on acquiring the domain, foreseeing potential long-term advantages. Furthermore, he disclosed his prior ownership of Sagai.com before obtaining Shaadi.com.

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Talking about the same in a podcast, he said, ¡°We had a company, where we provided IT solutions to other companies. So there we started Sagaai.com, which was the precursor to Shaadi.com. We had saved about $30,000 in our company. We were getting the domain for about $25,000. $25,000 or $30,000 seemed exorbitant but I believed that without a domain that can become ubiquitous, that can become known for the category, it¡¯ll be tough and this will make our lives easier. So we used all our money.¡±

Anupam Mittal Also Shared Why He Never Thought Of Investing In A Dating App

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He was also questioned about his involvement in dating apps and whether he had overlooked the opportunity to develop one. The Shark Tank panelist explained that the dating app industry in India is not lucrative, emphasizing that platforms like Tinder and Bumble have not shown substantial growth.

He said, "Their revenues are not that big and the problem is in India it¡¯s very lopsided. Women always have too much to choose from so therefore you¡¯ll see very few guys get all the demand and all the other guys who come on these sites don¡¯t know what to say. They say the most obnoxious things and the women run away. So I think there¡¯s no there¡¯s not real money to be made."

Anupam Reflected On How His Website Shaadi.com Is Used More By The Millennials Than The Youth

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In contrast to common assumptions, Anupam contended that the younger demographic does not rely on traditional matchmaking services but instead gravitates towards dating apps. He highlighted that Shaadi.com predominantly caters to millennials.

"This whole thing about millennials not using matchmaking sites is not quite correct, most of our audience is millennials," he added.