From $2 Billion to $12 Billion: IPL's brand value soars in 2024, here are the top 10 most valuable IPL brands
The IPL's brand value has soared to an impressive $12 billion in 2024, reflecting a 13% growth from last year. Leading teams like CSK, MI, and RCB highlight the league's success, with brand values exceeding $100 million for the first time, marking a significant milestone in global sports commerce.
The Indian Premier League (IPL) has firmly established itself as a global sporting event, with its brand value now an incredible $12 billion in 2024. As stated in the 17th Brand Finance IPL report, the league¡¯s valuation has grown by 13% compared to last year. From just $2 billion in 2009, the IPL surpassed $10 billion for the first time in 2023, reaching $10.7 billion. This impressive growth highlights the IPL¡¯s position as one of the most profitable sports leagues in the world.
The Most Valuable IPL Teams of 2024
In an important milestone, four IPL teams ¨C Chennai Super Kings (CSK), Mumbai Indians (MI), Royal Challengers Bangalore (RCB), and Kolkata Knight Riders (KKR) ¨C have achieved brand values exceeding $100 million for the first time. These teams have transformed into powerful global brands, expanding their influence beyond cricket.
Here is a detailed look at the top 10 most valuable IPL brands in 2024:
Top 10 Most Valuable IPL Brands 2024
| Rank | Team | Brand Value | Percentage Change |
|---|---|---|---|
| 1 | Chennai Super Kings | $122 million | +52% |
| 2 | Mumbai Indians | $119 million | +36% |
| 3 | Royal Challengers Bangalore | $117 million | +67% |
| 4 | Kolkata Knight Riders | $109 million | +38% |
| 5 | Sunrisers Hyderabad | $85 million | +76% |
| 6 | Rajasthan Royals | $81 million | +30% |
| 7 | Delhi Capitals | $80 million | +24% |
| 8 | Gujarat Titans | $69 million | +5% |
| 9 | Punjab Kings | $68 million | +49% |
| 10 | Lucknow Super Giants | $60 million | +29% |
Highlights from the Rankings
- Chennai Super Kings (CSK): Leading the list with a brand value of $122 million, CSK¡¯s value grew by 52%, showcasing its success both on and off the field.
- Mumbai Indians (MI): In second place, MI¡¯s brand value increased by 36% to $119 million, reinforcing its status as a fan favourite and a commercial giant.
- Royal Challengers Bangalore (RCB): Ranked third, RCB¡¯s value surged by an impressive 67%, reaching $117 million. This rapid growth highlights its growing popularity.
- Sunrisers Hyderabad (SRH): SRH had the highest percentage growth of 76%, raising its value to $85 million.
- Punjab Kings (PBKS): With a 49% increase, PBKS achieved a brand value of $68 million, placing ninth on the list.
Growth of Newer Teams
The newer teams, Gujarat Titans (GT) and Lucknow Super Giants (LSG), also showed steady progress. Gujarat Titans¡¯ brand value reached $69 million, a 5% growth, while Lucknow Super Giants saw a 29% increase, taking their value to $60 million.
IPL Teams Compared to Global Sporting Leagues
The combined brand value of the top five IPL teams is $551 million. While significant, this is still lower than the top football leagues such as the English Premier League (EPL), La Liga, and Bundesliga, where team valuations range from $2.9 billion to $6.7 billion. However, the IPL¡¯s consistent rise shows that its teams could narrow this gap in the future.
Economic and Global Impact of the IPL
Ajimon Francis, Managing Director of Brand Finance India, pointed out that the IPL¡¯s efficient structure and match management have set an example for other sports leagues. ¡°The IPL ecosystem, valued at $1.3 billion, has become a model for leagues worldwide. It has boosted the Board of Control for Cricket in India (BCCI) and opened doors for domestic cricket talent,¡± he explained.
The IPL¡¯s impact goes beyond cricket. It has created 1.25 million jobs in India across direct and indirect sectors and extended its presence to global markets like the UAE, Saudi Arabia, the USA, and Australia. Teams such as CSK, MI, RCB, and KKR are now international brands, participating in T20 leagues worldwide.
A Bright Future for the IPL
The IPL continues to lead the way in sports and entertainment with its exceptional growth and innovative strategies. With a brand value of $12 billion and team valuations rising every year, the league has set new standards for others to follow. As it draws more fans and investors, the IPL¡¯s financial and international influence will only grow further.
By capitalising on its teams¡¯ strengths and increasing its global reach, the IPL is set to remain a trailblazer in sports commerce, offering exciting opportunities for players, teams, and fans around the world.
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Bhupinder Singh serves as a Principal Executive in Content Management, specializing in SEO content related to trending financial news, net worth of celebrities, historic events, and art and culture. His passion for cricket shines through in his work and personal interests. In his free time, Bhupinder enjoys discussing cricket legends like MS Dhoni and Sachin Tendulkar, as well as following the IPL.
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