Why are Ambanis not wearing Sabyasachi clothes for the wedding functions? There's a business angle to it!
The grand wedding celebrations are scheduled from July 12 to July 14
All everyone can talk about these days is Anant Ambani and Radhika Merchant¡¯s wedding functions. The Ambani clan has been in celebratory mode ever since the beginning of this year with two pre-wedding bashes in Jamnagar and a luxury cruise across Europe.
With D-day just around the corner, there have been back to back functions with celebs flocking their residence Antilia to partake in the festivities. Fashion and glamour are at an all time high as people on the internet have been only discussing who¡¯s wearing what.
ambani update/instagram
Interestingly, many on the internet pointed out how celebrated designer Sabyasachi Mukherjee¡¯s clothes aren¡¯t a major part of Ambani¡¯s celebration. Known for his bridal wear, many expected Nita Ambani, Isha Ambani, Shloka Mehta and Radhika Merchant to don outfits designed exclusively by him. However, the Ambani women are opting for Manish Malhotra and Abu Jani Sandeep Khosla (AJSK) couture.
However, for the mameru ceremony, Nita Ambani did opt for a Sabyasachi saree.
Also Read: Anant Ambani-Radhika Merchant wedding: Mumbai 5-Star hotels sold out, rates surge to Rs 1 lakh/night
What if we tell you that this is not just a sartorial choice but a strategic business move?
india today
A reddit thread has been buzzing with discussions around Ambanis not choosing Sabyasachi clothes. According to several commentators, it is being hailed as a business move as Aditya Birla owns 51 percent stake in Indian luxury designer label Sabyasachi, a brand owned by Sabyasachi Mukherjee.
In 2021, Aditya Birla Fashion and Retail Ltd reportedly infused Rs 398 crore for 51% interest in the label run by Sabyasachi Couture. The same year, Mukesh Ambani also acquired a meaty stake in popular fashion designers¡¯ labels.
Reliance Industries Ltd¡¯s subsidiary company Reliance Brands Limited (RBL) agreed to buy a 40% share in a company owned by fashion designer Manish Malhotra, MM Styles Private Ltd. That¡¯s not all, Reliance also acquired a 52% stake in popular designer labels of Ritu Kumar.
Instagram/ManavMangalani
One year later in 2022, Reliance Brands Ltd (RBL) invested in the country¡¯s foremost couturiers Abu Jani Sandeep Khosla (AJSK) for a 51% stake.
It¡¯s called killing two birds with one stone - an effective marketing strategy while celebrating the union of Anant Ambani and Radhika Merchant.
It remains to be seen whose outfits will be donned by them on the big day but our guess is it won¡¯t be Sabyasachi¡¯s! The grand wedding celebrations are scheduled from July 12 to July 14, with a lineup of events planned and invitations extended to numerous celebrities and dignitaries.
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