Pantone¡¯s Mocha Mousse colour of the year sparks a bitter brew of opinions
Pantone has unveiled Mocha Mousse as its Colour of the Year 2025, a brown hue inspired by cacao, coffee, and comfort. While the brand touts it as sophisticated and earthy, social media is abuzz with criticism, labeling it dull and unimaginative. Fans were expecting vibrant shades, like green, instead.
Pantone¡¯s latest Colour of the Year reveal has brewed up more drama than a coffee shop love triangle! The 2025 pick, Mocha Mousse, a rich brown inspired by chocolate, coffee, and grounded vibes, has left many people unimpressed.
Pantone¡¯s colour of the year: Mocha Mousse
Announced with much fanfare, the shade¡ªofficially known as Pantone 17-1230¡ªwas described by Pantone as an earthy blend of sophistication and comfort. Executive Director Leatrice Eiseman dubbed it "an aspirational take on browns," claiming it symbolizes balance and elegance. But the internet? Not buying it.
Social media¡¯s unfiltered reaction
Twitter, Instagram, and TikTok users had a field day, with one fan sarcastically quipping, ¡°Finally a color that reflects our world¡ poop!¡± Another user lamented, ¡°This is dull, flat, boring¡ªexactly what we don¡¯t need going into 2025.¡± Adding fuel to the fire, critics blasted Pantone for allegedly using AI to create the shade¡¯s promotional video, calling it a missed opportunity for originality.
Many fans pointed out the lack of green¡ªa color they believed better captured 2025¡¯s zeitgeist, inspired by pop culture moments like Charli XCX¡¯s ¡®Brat¡¯ summer and the upcoming Wicked movie. ¡°Pantone heard us say ¡®green¡¯ and gave us brown,¡± one commenter joked.
The brand¡¯s defense
Pantone defended its choice, explaining that Mocha Mousse serves as a continuation of 2024¡¯s Peach Fuzz, aligning with the growing trend toward nature-inspired palettes. In its official statement, the company highlighted the color¡¯s grounding qualities and its ability to ¡°harmonize modernity with timeless beauty.¡±
Despite the backlash, brands have embraced the hue. Beauty companies like Pura and Ipsy are already rolling out mocha-themed products, from home diffusers to vegan leather makeup bags. Perfume brand Dsm-firmenich even created a new fragrance to match the shade, blending cocoa bean, salted peanut, and vanilla.
Mocha Mousse¡¯s legacy:
While some dismiss it as ¡°beige with better PR,¡± others see potential in Mocha Mousse¡¯s understated charm. Its versatility might shine in cosmetics and interiors, offering a neutral yet luxe alternative to louder palettes. Still, for many, 2025 feels like it deserves more pizzazz than this ¡°safe, brown blanket.¡±
As we sip on this mocha moment, one thing¡¯s clear: Pantone¡¯s pick may not have everyone¡¯s approval, but it¡¯s already stirred the pot of cultural conversation.
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