Apsara OTT Release: India¡¯s first vertical fantasy web series is in the making and we are in for the thrill. Designed specifically for mobile screens, this new format aims to give audiences a fresh viewing experience. Unlike regular widescreen web series, Apsara is shot in a vertical format, making it more engaging for smartphone users. You can watch it streaming soon only on Aha Tamil.
According to Kavitha Jaubin, Senior VP of Content & Strategy at Aha Tamil, this move is meant to match how people consume content today¡ªon their phones, in short bursts. She added, ¡°With Apsara, we are betting on the future of storytelling by leveraging vertical screen technology. This format is not just about convenience, it is also changing the way we experience storytelling.¡±
¡°Unlike the traditional widescreen format, the vertical frame creates an intimate, immersive space where viewers feel deeply connected to the story. As mobile entertainment continues to evolve, we are excited to develop a format that speaks directly to the way audiences engage with content today,¡± Jaubin added.
While not much has been revealed about the plot, the viral teaser of Apsara hints at a mix of mythology, beauty, and romance. It introduces a goddess-like character and a man who believes she is his lover. The visuals are animated, adding to the fantasy feel. The series is produced by Big Print Pictures, a team known for experimenting with storytelling techniques.
The episodes are expected to be short, around 2-3 minutes each, similar to the quick content people watch on social media. Though the exact release date of Apsara hasn¡¯t been confirmed, the concept has already sparked interest, with some calling it a game-changer for mobile entertainment, while others debate its impact on traditional long-form storytelling.
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