Akshay Kumar Cancels Endorsement Deal With Vimal, Pledges To Donate His Fee For A Good Cause

Bollywood superstar Akshay Kumar has withdrawn from an advertising campaign for a popular product of a Pan Masala brand. Akshay's apology comes after he faced backlash for featuring in an advertisement for Vimal elaichi.?

The TVC ad that irked fans starred Ajay Devgn driving a car while Shah Rukh is seen sitting next to him. Shah Rukh then says, “Dekhein, kaun naya khiladi aaya hai (Let’s see who is this new player).”?Akshay Kumar is then seen making a grand entry holding a packet of ‘vimal elaichi’.?

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Several fans of the screen icon had expressed their displeasure over the actor's decision to endorse the product.?

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Issuing an apology, Akshay wrote his fans' reactions after the ad had 'upset' him.

Indiatimes

“I am sorry. I would like to apologize to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me”.

Posting an apology note, Akshay Kumar wrote that he has decided to pledge his endorsement fee for a good cause.? ?

Twitter

“With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return, I shall forever continue to ask for your love and wishes.?

Akshay Kumar.”

Akshay also promised his fans that he would make 'mindful' choices as an actor.

Read Akshay Kumar's full apology letter here.

Actors Shah Rukh Khan and?Ajay Devgn collaborated for a Vimal ad for the first time in 2021.?

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