Anant-Radhika’s wedding festivities begin with Mameru ceremony; Janhvi, Orry and others attend

Anant Ambani and Radhika Merchant are set to get married in an extravagant ceremony from 12th to 14th July. The Ambanis are hosting a 'Mameru' ceremony in Antilia today to begin the wedding ceremonies. Now, videos of Nita Ambani, Radhika and others greeting their guests have been shared on social media by celebrity paparazzo Viral Bhayani. Videos show a decked Antilia, and other clips show Janhvi Kapoor, Shikhar Pahariya, Orry and other guests arriving for the ceremony.?

In another video, an excited Nita Ambani can be seen waving at people who are coming to be a part of the event.

Check out the videos here:

Guests at Mameru ceremony

What is the Mameru ceremony?

Traditionally, the bride receives presents and sweets from her maternal uncle, or "mama," during the Mameru ceremony, a beloved Gujarati wedding custom. The presents usually consist of jewelry, chura (bangles) made of ivory or white, a Panetar saree, and a gorgeously organized tray of sweets and dried fruits.

Also read:?Gold, cash and groceries: Ambanis' gracious gifts for 50 underprivileged couples at the mass wedding

Ambanis organise Samuhik Vivah

Ambanis? organised a mass wedding on July 2 in Mumbai where 50 underprivileged couples from Palghar got married. In a video that went viral yesterday, the underprivileged couples could be seen taking blessings from Nita and Mukesh Ambani.?

Talking about the same, she told ANI, "I feel extremely happy seeing the newlywed couples here... I give my blessing to all these couples. 'Shubh-lagna' ceremonies of Anant and Radhika begin today with today's mass wedding event..."

Pre-wedding events

Anant Ambani and Radhika Merchant held their first pre-wedding celebration in Jamnagar, Gujarat, earlier this year. Prominent figures from across India were there, including business leaders such as Bill Gates and Mark Zuckerberg. In addition, the Ambanis organised a four-day Mediterranean cruise for their second pre-wedding event.

Also read:?'Ye meri puri shaadi ka budget hai', Internet reacts as Anant Ambani and Radhika Merchant’s wedding invite goes viral

This is just the beginning! The Ambanis are likely to plan a number of events in the next few days that will lead up to the wedding. It is all going to be a grand affair because its an Ambani wedding after all!?

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