Designer Sabyasachi Accused Of Hurting Religious Sentiments, Criticised For New Mangalsutra Ad

Sabyasachi has once again become the eye of the storm for his latest advertisement campaign, a photoshoot line for Magalsutras. The fashion and jewelry designer?launched its collection of Intimate Fine Jewellery, but their promotion strategy hasn't gone down well with the fans.

The official Instagram page of Sabyasachi shared a series of photos featuring heterosexual and same-sex couples dressed up in intimate apparel as they advertise The Royal Bengal Mangalsutra.

People have called the advertisement obscene. Some even said that it hurt their religious sentiments and that it is an attack on Hindu culture.

"Really sabyasachi??What's wrong with u these days,Who sell Mangalsutra like this.If u have guts sell burkha, tabij in this manners??Stop Hindu discremation #Sabyasachi (sic)," a fan wrote on Twitter.?

"This is shameful Act @sabya_mukherjeeYou are selling the Mangal sutra by promoting nudity & obscene content with a hashtag #intimatefinejewellerybysabyasachi This is intentional hurting of Hindu sentimentsDelete this post ASAP," wrote another one.

"Mangalsutra looks like this #Sabyasachi It's not a random piece of fashion jewellery, it indicates the love and commitment the husband and wife have towards each other," wrote another user.

"No other way to show 'Mangalsutra' ?What are u actually selling #Sabyasachi ? Matlab kuch bhi!!!!!#jewellery @ShefVaidya," read another comment. ?

Sabyasachi Mukherjee hasn't commented on the backlash yet.? ?

(Also Read: Sabyasachi Says Overdressed Women Are Wounded & Bleeding Inside, Kick-Starts Debate On Internet)