Amul's topical creativity is often praised by the Netizens but it wasn't the case this time after it decided to pay a tribute to Joaquin Phoenix and his speech on Animal Rights.?
"I think we've become very disconnected from the natural world. Many of us are guilty of an egocentric world view, and we believe that we're the center of the universe. We go into the natural world and we plunder it for its resources. We feel entitled to artificially inseminate a cow and steal her baby, even though her cries of anguish are unmistakable," Phoenix said in his Oscar speech.?
He further added,?
"Then, we take her milk that's intended for her calf and we put it in our coffee and our cereal. We fear the idea of personal change because we think we need to sacrifice something; to give something up. But human beings at our best are so creative and inventive, and we can create, develop and implement systems of change that are beneficial to all sentient beings and the environment."?
Amul used this opportunity and was quick enough to come out with an ad, where the iconic Amul girl is seen feeding butter to the actor, who follows a vegan diet, on the stage.?
PETA India slammed Amul by taking to Twitter and stating,?
"The joke's on you @Amul_Coop! In his #Oscar speech, #JoaquinPhoenix spoke against dairy cruelty. Do the cows favour and switch to making soya, almond, oat or other plant milk," a tweet from the official handle of PETA India read.?
"It's nonsensical @Amul_Coop! I wish you had done a little more research, or just heard #JoaquinPhoenix's Oscar speech. He's VEGAN! He DOES NOT consume dairy. His speech was about ditching dairy. #NotCoolAmul"