Ajith Kumar is gearing up for the release of Vidaamuyarchi, one of the biggest films of his career. It has created a great deal of buzz in Tamil as it features the mass hero in an intense new avatar. The action-thriller¡¯s Hindi-dubbed version, however, has failed to capture the fancy of the audience. So, does this spell trouble for Ajith¡¯s first release after Thunivu?
Vidaamuryachi, one of the biggest Kollywood films of the year, has become the talk of the town in Tamil Nadu with its intense trailer. The action-thriller, however, has failed to create a buzz in the Hindi market.?This is expected to affect its performance. According to Ramesh Bala, a trade analyst, the film is not being promoted aggressively in the North. He added that it needs a strong word-of-mouth to emerge as a success under these circumstances.?
¡°Not much promotion is happening. They will have to depend on the word-of-mouth,¡± he told Indiatimes.?
Prashanth Rangaswamy, a critic, agreed with Ramesh and added that Ajith has not been able to ¡®penetrate¡¯ the Hindi market.?
¡°Ajith sir¡¯s movies were released in Hindi earlier as well but they did not click. He is yet to penetrate the Hindi market,¡± he told Indiatimes.?
Vidaamuyarchi is Ajith Kumar¡¯s first release after two years. He was last seen in Thunivu, which did well at the box office despite clashing with Vijay¡¯s Varisu.?
Vidaamuyarchi is an action-thriller, directed by Magizh Thirumrni. The plot centres on events that transpire when the protagonist¡¯s wife goes missing while on a trip. The cast is headlined by Ajith Kumar, Trisha Krishnan, Arjun Sarja, Regina Cassandra, and Arav. Anirudh has composed its music.
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