It all started when the popular YouTuber Felix Arvid Ulf Kjellberg AKA PewDiePie, who had even topped the Forbes¡¯ list of highest-paid YouTube stars in 2016, mocked the ¡°good quality¡± video of Ekta Kapoor¡¯s daily soap Kasamh Se. The video, uploaded by someone else, was not of good quality and was rather pixelated.