Elon Musk's Twitter slip-up: Even the boss can't stop using the old name¡ªusers say 'rebranding is going so well'
When Elon Musk completed his acquisition of Twitter in October 2022, he swiftly rebranded the platform to "X" a few months later in 2023. However, fans of the site still harbour a nostalgic fondness for the original Twitter¡ªafter all, the concept of "tweeting," like birds chirping, was uniquely charming. Whether people were engaging in witty banter or spreading the word about a rally, the term "tweet" added a distinct flair. Recently, even Musk made a misstep when he posted a meme that referenced "Twitter" instead of its new moniker, X.
Check out the meme he posted here:
The post is related to Musk's ongoing tussle with Brazil after a Brazilian Supreme Court judge banned billionaire Elon Musk's social media network X in the country.
Even Elon Musk tweets
It's hard to fault Musk entirely, considering that nearly a year after the rebrand, many long-time users still call the platform Twitter.?
News outlets often refer to X with a note stating it was "formerly known as Twitter," and in everyday conversation, terms like "tweet" and "tweeted" are still widely used to describe posts on X.?
One user humorously noted, "The rebranding is going so well, even the CEO still calls it Twitter."
Another quipped, "You can tell the rebrand is going very well and definitely not an utter failure when the owner is still calling it Twitter over a year later after the change."
Why is Elon Musk feuding with Brazil?
After months of conflict over disinformation, a Brazilian Supreme Court judge banned Elon Musk's social media network X in the country on Friday.?
Judge Alexandre de Moraes ordered an immediate and complete suspension of X's operations and directed the national communications agency to enforce the ban.
The controversy between Musk and Moraes began when the judge ordered the suspension of several X accounts linked to supporters of Brazil's former president, Jair Bolsonaro, who tried to undermine the voting system after losing the 2022 election.?
Brazilian authorities are investigating whether Bolsonaro attempted to stage a coup to stop current President Luiz Inacio Lula da Silva from taking office in January 2023.?
In April, Moraes launched an investigation into Musk, accusing him of reactivating some of the banned accounts.
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