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Meet Pookie And Jett, The Couple That Won't Stop Trending On TikTok

The Georgia-based Puckett couple climbed the ladder of online fame once they started posting TikTok videos via Campbell's account @campbellhuntpuckett. The Mrs has taken it upon herself to keep up with the trend of curating regular posts.
Gursharan Bhalla Updated on Feb 05, 2024, 16:51 IST

TikTok's algorithm has a knack for unexpectedly catapulting accounts into the spotlight, seemingly at random, and thrusting them onto the "For You" page, where they're instantly exposed to a vast audience. It's as if the app declares, "These are the folks you're going to adore from now on," while presenting a curated selection of content tailored to each user's interests and preferences.

Most recently, those people are Jett and Campbell ¡°Pookie¡± Puckett, an Atlanta couple who loves to do fit checks together. Perhaps you¡¯ve heard Jett¡¯s voice on your FYP saying, ¡°Pookie¡¯s looking absolutely amazing.¡± If you don¡¯t know what any of these words mean, I¡¯ve got you.

Who are Pookie and Jett?

The Georgia-based Puckett couple climbed the ladder of online fame once they started posting TikTok videos via Campbell's account @campbellhuntpuckett. The Mrs has taken it upon herself to keep up with the trend of curating regular posts.

Pookie and Jett seem to have mastered the art of staying perpetually in the internet limelight, with their TikTok content consistently trending. The married couple exudes a distinct Barbie-Ken vibe, with Campbell, affectionately dubbed 'Pookie' by her husband, taking center stage as "everything," while Jett is simply "just" Jett.

The viral TikTok couple

Both of them are often seen flaunting their outfit-of-the-day therein. Jett Puckett has also made it a point to always shower his wife with confidence-boosting hearty comments. And this same attitude of his has helped him win a place in people's hearts.

The viral phenomenon reached new heights when even Southwest Airlines joined in on the fun, incorporating Jett's meme-worthy language into their social media posts. In a video referencing one of their planes, Southwest declared, "Pookie is looking absolutely fire today," adding another layer of internet amusement to the mix.

The controversial life of Pookie and Jett

Much like the usual online trajectory beginning with the rise to fame course, followed by the inevitable tumble, the Pucketts are witnessing something similar.

As the spotlight intensified on Pookie and Jett, scrutiny over their past escalated when TikTokers unearthed potentially problematic content involving the couple. Reddit users surfaced photos purportedly featuring Campbell posing in front of a Confederate flag, originally posted on a Facebook account attributed to her, which has since been removed.


Another image found on Pinterest depicted Campbell wearing a vintage-style gown with a voluminous skirt, leading many to interpret it as attire reminiscent of an "Old South" plantation-themed ball. This post was reportedly shared by Phi Mu, Campbell's former sorority at the University of Mississippi.

In response to the mounting criticism, Campbell took to Instagram to address the controversy directly.?Taking full responsibility, she wrote, ¡°At the time these photos were taken, I was 20. I didn¡¯t fully understand the impact of my actions the way I do now, 12 years later.¡±

Adding on to that, Campbell also made a note of how their whole lives, which they indulge in publicly, were put up for scrutiny. ¡°Because we live our lives so publicly, everything is on the internet, even my mistakes.¡±

For more on news and current affairs from around the world please visit?Indiatimes News.

Gursharan Bhalla

Senior Writer at Indiatimes. She writes on Lifestyle, fashion, beauty, astrology and health.

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