Intel Mocks Apple With Things You Can't Do On Mac But Can On Windows PC

Taking on its rival processor M1 chip that powers Apple’s latest lineup of Mac, Intel has now launched a campaign highlighting its shortcomings.?

Mocking Apple’s chipset, the campaign ads can be seen running on various social media platforms and websites.

Reuters

The campaign highlights the tasks that only Windows PC users can do and which cannot be performed on Macs. For instance, one of the new ads by Intel says that “only a PC offers tablet mode, touch screen and stylus capabilities in a single device.” The capability is displayed in Microsoft’s Surface PCs.

Accompanying the text is an image that further mocks Macs for their shortcomings. “If you can flip through Photoshop thumbnails with your actual thumb, you’re not on a Mac,” the Intel further reads. The campaign runs with the hashtag #GoPC.

Another campaign ad even targets Macs for not being ideal for engineers and gamers. It points out that Windows users have access to much more softwares and games than those on macOS. “If you can power a rocket launch and launch Rocket League, you’re not on a Mac” the ad mentions, highlighting the discontinuation of the game for macOS last year.

Other than the ads, the campaign also includes a sponsored video with Jon Rettinger. In the video, the YouTuber points out the advantages of a regular Windows laptop over an M1 MacBook. These include standard USB ports, touch screen, eGPU support, and additional external display support.

The targeted campaign by Intel comes as Apple makes the transition for its Macbook lineup to its in-house M1 chips, which were previously powered by processors from Intel. There are still some Macs that are powered by Intel processors but that is soon to end as Apple says that it will complete the transition to Apple Silicon Chips by the end of 2022.

Before the online campaign targeting Apple, Intel also shared benchmark results comparing its 11th generation “Tiger Lake” i7 processor against Apple’s M1 chip. The company sought to bring its dominance to light, deeming the Apple chip not at par with its own standards.

(With inputs from 9to5mac)