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Things Just Got Really Meta: Company Called META Is Suing Mark Zuckerberg's Meta

Facebook changed its name to Meta in October 2021 to reflect its metaverse ambitions in the near-future.?
Bharat Sharma Updated on Jul 20, 2022, 12:06 IST

Meta is suing Meta for calling itself Meta. Hold on a minute, this tale is as meta as it sounds. Facebook changed its name to Meta in October 2021 to reflect its metaverse ambitions in the near-future.?

Now, Meta's metaverse dreams have hit a snag after an installation-art company called META decided to sue Meta (Facebook's parent company) for violation of trademark.

Reuters

Things just got meta!

A post on META, the installation company's website read, "On October 28, 2021, Facebook seized our META mark and name, which we put our blood, sweat, and tears into building for over twelve years." "Today, after eight months of trying to negotiate with Facebook in good faith to no avail, we were left with no choice but to file a lawsuit against them," it added.

To make its case, the small company META uses recent scandals that have rocked Mark Zuckerberg's Meta, including privacy concerns and safety of minors on its platforms.

Vox

Also read:?Is Zuckerberg's Meta In Crisis? Company Tells Employees 'Serious Times' Ahead

The complaint by installation company META states that "consumers are likely to mistakenly believe that Meta¡¯s goods and services emanate from Facebook and that Meta is associated with the toxicity that is inextricably linked with Facebook," The Verge reported.

META

"Facebook talks a big game about supporting creators, but the proof is in their actions. If they¡¯re willing to blatantly seize our IP and use it in the same spaces we have operated in for more than a decade, we can¡¯t imagine what¡¯s coming when they further saturate our industry and dominate the "metaverse"," META wrote on its website.

Reuters

Also read:?What Are 'Tamagotchi Kids,' The Virtual Replacement For Children In The Metaverse?

It's not a straightforward journey for this lawsuit. Facebook's Meta has made a series of trademark applications to reflect the name change, including on all of its products like WhatsApp and Instagram.

This meta tale is testimony to how contentious names can be for brand building in the modern world. What do you think - is Mark Zuckerberg's metaverse goal going to face an uphill battle? Let us know in the comments below.?For?more in the world of?technology?and?science, keep reading?Indiatimes.com.

References

Brandom, R. (2022, July 19). A company called Meta is suing Meta for naming itself Meta. The Verge.?

Bharat Sharma

I live for all-things-technology - gadgets, novel climate solutions, and startups that are changing the game. In my leisurely hours, you can find me binge watching science fiction films, writing poetry, or dancing to pop anthems.

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