Indians love their smartphones and a recent report by the International Data Corporation reveals that the smartphone market in India witnessed highest ever quarter shipment of 36.9 million handsets in the second quarter of 2019, with a 9.9% year-on-year and 14.8% quarter-on-quarter increase.
Reuters
When looking at offline sales, an 8.5% year on year growth was witnessed, specifically because of the new batch of Samsung Galaxy A series phones, along with Xiaomi and Vivo keeping its foot strong like usual.?
The average spending price or ASP in the Indian market stayed fixed at $159 (which is approximately Rs 12,000) during this quarter with 78 percent of the market below $200 (which is approximately Rs 14000) price segment.?
Surprisingly, the fastest growing segment was actually around $200-300 (approximately Rs 14,000 to Rs 22,000) with a striking 105.2 percent year on year growth. The primary reason for this spike can be presumed due to the performance and features phones offered at the price point which attracted to users looking to upgrade.?
IDC
Xiaomi has retained its supremacy in the online channel with a 46 percent market share, along with 39.5 percent with offline channels. Xiaomi's overall shipment numbers grew by 4.8 percent making Redmi 6A and Redmi Note 7 Pro most shipped models in the overall market.?
OnePlus was the king in $400-$600 (approximately Rs 28,500 to Rs 43,000) price point, with an astonishing 63.6% share thanks to the newly unveiled OnePlus 7 series. Overall it was the second-fastest-growing segment in the Indian market which witnessed a 16.3% year on year growth.?
Apple defeated Samsung in the $500+ In the premium segment, enjoying an overall share of 41.2%, thanks to the price drop on the iPhone XR during Amazon and Flipkart sales.