We can all agree that public trust in Facebook hit rock bottom last year, as the social network and its CEO Mark Zuckerberg had to defend themselves from data scandals and privacy hacks.
In the new year, Mark Zuckerberg and Facebook wasted no time in setting the narrative, trying to win back all the lost trust.
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Over the weekend, Mark Zuckerberg wrote a long piece in the Wall Street Journal, trying to defend Facebook against all the negativity that surrounded the social platform throughout 2018.
He assured everyone that Facebook didn't sell user data, and that's not how online advertising worked on the world's largest social media platform.
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"If we're committed to serving everyone, then we need a service that is affordable to everyone," Zuckerberg wrote in WSJ.
Mark Zuckerberg then went on to explain how based on what Facebook users like (pages, posts, vidoes, etc), it shows contextual ads based on people's interests. User's private data or any data for that matter is never shared with advertisers, Zuckerberg emphasized.
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What's more,?Facebook also provides users with adequate controls regarding information used for ad targeting and lets them block advertisers, Zuckerberg pointed out.
Mark Zuckerberg also addressed how bad content is removed from the social network, through an army of people trained just for the task and also through artificial intelligence.?"The only reason bad content remains is because the people and artificial-intelligence systems we use to review it are not perfect -- not because we have an incentive to ignore it," he said.?
with inputs from ET