Today, if there is one app that is on all the smartphones of our nation, it¡¯s the beloved texting messenger, WhatsApp. The texting app sees over 400 million users just in India alone. And to keep its users hooked, it has been introducing a slew of cool features.
Just recently, we saw WhatsApp allowing users to make payments from its platform using NPCI¡¯s UPI infrastructure. However, now it has taken this to the next level by allowing users to shop on the texting app.
WhatsApp¡¯s latest update (on both iOS and Android) has also started rolling out a new ¡®shopping¡¯ button right next to the voice call button. Clicking on the button gives users access to a catalogue.
This feature is designed for WhatsApp Business accounts. The feature to load a catalogue on the account isn¡¯t really new. However, this catalogue button was hidden in the business profile section. The new update puts it right on display to get easier access. Today there are several users who have been doing business using WhatsApp and this feature could help their customers have a pleasant and convenient shopping experience.
WhatsApp said in a statement, ¡°Now, when a person sees the shopping button, which looks like a storefront icon, they will immediately know the business has a catalogue so they can browse products and start a conversation about an item they see with just one tap. This will make it easier for businesses to have their products discovered which can help increase sales.¡±
WhatsApp has stated that this feature is only applicable to WhatsApp Business users. So in case you can¡¯t see a shopping button on your account, you just need to set up your account as a business account to be eligible.
In case you already have a business account but the icon is still not visible, make sure you¡¯ve updated your app to the latest version to avail the feature.?
What do you think about this feature? Tell us in the comments section below.?