The long-awaited BTS reunion is just around the corner, and both fans and the financial world are feeling the ripple effect. With Kim Namjoon (RM), Park Jimin (Jimin), Kim Taehyung (V), and Jeon Jungkook (Jungkook) all set to return from their mandatory military service, excitement has hit an all-time high. V and RM will be discharged on June 10, followed by Jimin and Jungkook on June 11. And just a little later, Min Yoongi (Suga) will complete his alternative service and be discharged on June 21, officially marking the full return of all seven members. It¡¯s the first time since 2022 that the group will be whole again, and naturally, the anticipation is massive.
BTS' return has translated into serious market movement. HYBE¡¯s stock soared today (June 9), jumping 20,000 KRW overall, including a 13,000 KRW rise within just the first 30 minutes of trading. By 9:39 AM KST, HYBE shares had hit 304,500 KRW, marking a 7.03% increase from the previous close. That¡¯s the company¡¯s highest stock price since April 2022, the month before BTS announced their group hiatus.
This dramatic climb has brought HYBE stock close to its 5-year peak, last seen during BTS¡¯ most dominant era. The numbers aren¡¯t just market fluff¡ªthey reflect the weight BTS holds as a cultural and economic force. Since BTS announced group hiatus plans in mid-2022, HYBE saw a drastic dip, with shares falling over 30% and wiping billions off the company's market value. Now, the bounce back is very real.
Investors are clearly responding to the renewed confidence in BTS¡¯ impact, not just as artists, but as economic powerhouses. As the reunion nears, it's becoming more apparent than ever that BTS isn¡¯t just back¡ªthey¡¯re still driving the wave.
Reacting to the big boost in HYBE stock, one fan wrote, "Are we even surprised? We already knew it. BTS ARE BACK, BABY!"
Another user wrote, "Smart people were buying HYBE stocks after MHJ's crash out. It went from 170,000 last July to 300,000+ now and is bound to increase even more with the finale of the BTS reunion." A third fan wrote, "Oh, to be rich and able to buy HYBE's stocks and spend the money on BTS and let the infinite cycle of my own BTS fund continues till the day I ascend to the sky."
In true ARMY style, South Korea is going all out to celebrate their return. From Seoul City to Gangnam, buildings and billboards are glowing in purple, proudly declaring "BTS is back" and "BTS are 7." At HYBE¡¯s headquarters, the group's logo lights up the building alongside a bold "We are back" message, making it clear just how much this moment means.?
The streets aren¡¯t the only place getting decked out¡ªonline platforms have been just as electric, with hashtags like #BTSReunion and "Kings are coming back" trending worldwide on X.?It¡¯s a homecoming not just for the members, but for an entire fandom that's waited patiently through every enlistment update.
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