JioStar.com goes live as Disney-Reliance gears up for mega-merger, entity planning to go live on this date

Walt Disney’s Disney Star and Reliance Industries’ Viacom 18 are all set to see a mega-merger on the transitioning night of November 13 and 14, several reports suggested. Multiple internet users also noticed that the JioStar.com domain has also gone live with a note ‘coming soon’. Ahead of this huge streaming revolution, here’s a quick look at everything under development so far.

All you need to know about the Disney-Reliance merger

The joint venture is reportedly in its last stage currently with the last few key operational functions being processed including setting up new company email IDs, restructuring departments, and shifting certain business units over to Viacom18. A Wikipedia page of JioStar has also gone live in the meantime.

An Elara Capital report suggests that the RIL-Disney joint venture will command 42 per cent of the TV segment and 34 per cent of the OTT space from the entire Indian entertainment space alongside control over 85 per cent of the sports streaming market across both TV and digital platforms.

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A 48-page detailed order from the Competition Commission of India (CCI) has imposed several conditions on the merger, including the divestment of seven TV channels including Star Jalsha Movies, Star Jalsha Movies HD, Colors Marathi, Colors Marathi HD, Colors Super, Hungama, and Super Hungama. The deal will see Reliance Industries holding a majority stake with 46.82 per cent with Viacom18 having 36.84 per cent, and Disney taking 16.34 per cent.

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However, it’s not a gala time for everyone. The merger has led to a reshuffling of top executives with key leaders from Disney Star and Viacom18, including K Madhavan, Sajith Sivanandan, Gurjeev Singh Kapoor, Mihir Rale, and Ferzad Palia leaving the company. This will see new people stepping in to take over the new entity ahead and it will be interesting to see what they have in stores.

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