As is customary every month, the Korean Business Research Institute has unveiled the brand reputation rankings for actors, this time for January, based on a thorough analysis of several key factors. These factors include media coverage, participation, interaction, and community indexes. The rankings were determined by assessing the public and media presence of 100 actors who appeared in a range of dramas, movies, or OTT content from December 27 to January 27.
This data-driven evaluation considers how these actors have engaged with their audiences and their visibility across various platforms, offering an insightful overview of their position in the entertainment industry over the past month. Now, let¡¯s take a closer look at who made it to the Top 5, along with the other notable actors who followed.
The lead star of the hit show "Love Scout" is leading the pack this month. He claimed the top spot with a brand reputation index of 10,689,968. He is also best known for his role as Seo Dong-jae in the drama "Stranger".?
Renowned for his role in "The Tale of Lady Ok", has secured second place in this month's brand reputation rankings with a brand reputation index of 10,262,219. He previously earned a nomination for "Best New Actor" at the 2021 KBS Drama Awards, thanks to his impressive performances in "Police University" and "School 2021".?
In third place is the actor known for his role in "Squid Game 2", with a brand reputation index of 10,102,552. He has earned numerous accolades, including an Emmy Award, a Screen Actors Guild Award, six Baeksang Arts Awards, and nominations for a Golden Globe and Gotham Award.?
The star of "Harbin" takes fourth place with a brand reputation index of 7,864,413. He gained widespread recognition for his role in the 2019 hit series "Crash Landing on You", which became a gateway K-drama for many viewers.?
Rounding out the top five is the actress from "Squid Game 2", with a brand reputation index of 7,656,777. She is also known as a former member of the South Korean¨CJapanese girl group "Iz*One".?
6. Cha Joo Young?
7. Park Gyu Young?
8. Han Ji Min?
9. Lee Byung Hun?
10. Gong Yoo?
11. Yoo Yeon Seok?
12. Chae Soo Bin?
13. Song Joong Ki?
14. Lim Ji Yeon?
15. Won Ji An?
16. Lee Min Ho?
17. Lee Se Young?
18. Go Youn Jung?
19. Yim Si Wan?
20. Kim Jae Won?
21. Lee Yi Dam?
22. Kim Jung Hyun?
23. Lee Hyun Wook?
24. Ju Ji Hoon?
25. Jeon Yeo Been?
26. Heo Nam Jun?
27. Roh Jae Won?
28. Lee Jin Uk?
29. Lee Je Hoon?
30. Lee Su Hyun?
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