Blinkit, India's popular 10-minute quick commerce platform, is expanding its delivery horizon after surprising users by delivering high-demand items such as PlayStation 5 consoles and iPhones. Now, the platform is all set to deliver an Airtel SIM card straight to your doorstep.
Yes, you heard that right! Zomato-owned Blinkit has now partnered with Bharti Airtel to kick off 10-minute delivery of SIM cards across 16 cities in India.
According to PTI, the service is currently available in Delhi, Gurugram, Faridabad, Sonipat, Ahmedabad, Surat, Chennai, Bhopal, Indore, Bengaluru, Mumbai, Pune, Lucknow, Jaipur, Kolkata, and Hyderabad.
On Tuesday, the co-founder and CEO Albinder Dhindsa of Blinkit shared a post on X (formerly called Twitter) saying that from today, customers can get a SIM delivered, and they can even choose to get a new prepaid or postpaid connection or switch their existing number to Airtel.
The post further mentioned, "@airtelindia has also created a new flow that allows customers to complete SIM activation with a simple self-verification using Aadhaar at home¡ªno store visits, no paperwork."
The development comes after months when the quick commerce platform included Apple products in its product categories for cities like Delhi NCR, Mumbai, Hyderabad, Pune, Lucknow, Ahmedabad, Chandigarh, Chennai, Jaipur, Bengaluru, and Kolkata.
Well, Blinkit initially started delivering other electronic products like laptops, monitors, and printers in January 2025. They partnered with companies such as HP, Lenovo, Zebronics, MSI, and Canon.
The recent partnership of the platform highlights that the parent company, Zomato, has been infusing capital heavily in the past few months just to stay ahead of its competitors in the quick commerce race.
Meanwhile, a food tech company in late February infused INR 1,500 Cr into its quick commerce firm.
As soon as the news surfaced on social media, netizens started flooding social media with comments like, "How about Jio ?"
¡°eSIM bhi kar do.¡±
One asked, ¡°Why it isn't possible with #BSNL ?¡±
¡°Saans leta hun, Blinkit kuch naya deliver kar deta hai 10 min mai,¡± one said.
¡°If we can order choice numbers then it'll be cherry on the cake,¡± another added.
¡°It¡¯s easier to get a SIM rather than a tomato nowadays. Talk about convenience this could easily become nuisance.#Airtel #Blinkit¡±
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