'What type of extortion is this, Deepinder Goyal?' Internet reacts as Zomato hikes platform fee for festive season
As the Indian festival season kicks off with?Durga Puja and Navratra just over and?Diwali around the corner, brands are racing to capture customer attention. However, Zomato's recent move might not sit well with many Indian consumers. In a surprising announcement, the food delivery giant has decided to increase its platform fee temporarily during this festive period, a change that could stir up some dissatisfaction among its user base.?
Zomato has recently announced a notable increase in its platform fee, raising it from Rs 6 to Rs 10 per order¡ªa jump of over 60%.?
Customers will now see this updated fee reflected in the app when they place their orders.
The food delivery giant justifies this increase as a necessary measure to cover operational costs and ensure the smooth functioning of its services during the bustling festive season.?
In a notification sent to users, Zomato explained, "This fee helps us pay our bills to keep Zomato running. To maintain services during the festive season, it has increased slightly."
As the festive atmosphere envelops the nation, many customers may feel the pinch of this added expense while they enjoy the convenience of ordering their favorite meals through the app.?
With the holiday spirit in full swing, the company¡¯s move could spark discussions about pricing strategies and customer expectations during peak periods.
How did people espond?
But customers aren¡¯t too happy, naturally.
Here¡¯s how they are responding:
One said, ¡°Pay an inflated cost of food to use the platform, Pay a platform fee to use the platform, Restaurants pay a fee to use the platform.¡±
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