Zomato's 16th birthday on July 10th was anything but ordinary, thanks to a bold and hilarious marketing move that's been stealing the spotlight. They pulled out every stop, from a cheeky newspaper ad that poked fun at typical political ads, to a hilarious roast featuring top comedians roasting Zomato itself. How's that for a birthday celebration?
Recently, a clip from Zomato's star-studded roast is taking the internet by storm, and it features comedian Swati Sachdeva.?
In her set, Sachdeva took aim at Zomato's recent price hikes and questionable policies such as rain surge, and if you've ever ordered food online, you'll definitely relate!
Also read:?'Jaanta Hai Tera Baap Kaun Hai?': Why Zomato CEO Deepinder Goyal's Father Said He Can't Do A Startup
Sachdeva kicked off her routine with a nod to Zomato CEO Deepinder Goyal, saying, "Thanks for the opportunity! I just hope you don't charge a platform fee for this too!"
She then roasted Zomato for their new platform fee hike from Rs 5 to Rs 6 and their reduced free delivery distance from 10 km to just 7 km.
She poked fun at the rainy weather surge pricing with: "Inka product manager na top floor pe bhaagta hua jata hain, ki baadal aagaye chalo bhai baarish ka surge laga du."
And she didn't stop there¡ªSachdeva even took a playful jab at Zomato-owned Blinkit's CEO Albinder Dhindsa, saying, "Blinkit mujhe samaj nahi aata. Delivery jab banda koi kar raha hain.. toh pakdayega na wo khaana...toh handling (fee?) kaise matlab?"
Sachdeva also had a laugh at Zomato's branded tape on all food orders with, "Tum log apne phate hue note pe phi zomato ki tape lagate ho na?"
Catch the viral roast clip here:
Of course, Blinkit was quick to join the fun, responding with the comment, "Aise jokes handle karne ke liye toh lena hi padega na handling charge."
Others weighed in with comments like, "Bhaisahab. Ye hua na sahi tareeka sponsor ke show pe comedy krne ka," and "Best one so far."
Zomato also brought in other popular comedians for the roast, including Gaurav Kapoor and Samay Raina, making it a night of hilarious entertainment!
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