Times have truly changed. Even though there seems to be a need for reform in the agricultural sector in India, one farmer from Kerala is leaving people on the Internet utterly speechless.?
Traditionally,?agriculture has been associated with demanding fieldwork that often yielded modest financial returns. Nevertheless, in recent years, there has been a shift, as younger individuals have started to explore alternative paths such as organic farming to challenge corporate dominance and embark on entrepreneurial endeavours.??
Illustrating this changing landscape, Sujith, a young farmer from Kerala, has captured attention by appearing at a roadside market in a luxurious Audi A4 sedan to sell his fresh vegetables. This unconventional method has attracted significant attention on various social media platforms.?
In the video's opening moments, Sujith, the farmer, is seen harvesting and gathering bundles of red spinach. Afterward, he places them in his high-end car and departs for the market. Upon reaching the market, he lays out a mat and meticulously displays his freshly harvested spinach.
Within just four days of being posted, the video experienced an extraordinary surge in popularity, accumulating a staggering 4.5 lakh likes and eliciting numerous positive reactions from users on social media.
Comments on Sujith's Instagram post underscore admiration for his commitment and entrepreneurial drive, with one user expressing hope for Indian farmers to achieve similar success and another emphasising the importance of pursuing one's passions.
Sujith has been farming for over ten years, and he has more than 202,000 followers on his Instagram page, where he talks about farming. He's won three awards for his farming work in his state. On his social media, you can find a lot of videos where he shows how he's good at farming. He also has a YouTube channel with over 500,000 subscribers.
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