On Wednesday, Bengalureans woke up to a rather rude and tasteless matrimonial ad posted on a national daily. The matrimonial agency in Bengaluru listed ¡®beautiful girls¡¯ as a category to become ¡®young achievers¡¯ in their campaigns.?
The ad called for entries by 'young achievers' who must be successful entrepreneurs, eminent professionals from IAS, IPS, IRS or scientist, youngsters graduated from top universities like IIM, IIT etc.
But the worst was when they described??'beautiful girls' as an achievement. The 'ultra-rich' were also a separate category. The event was scheduled to happen at The Leela, Bangalore, and the registration fee was Rs. 10,000 for 'young achievers' and Rs. 25,000 for 'rich families'.
Elitist and sexist much, ain't it? The ad soon went viral on social media with many slamming the organisers:?
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The very next day, the newspaper published a 'note to reader' from its editors which read: "
"The language used in the advertisement was in poor taste. We are strengthening our internal advertisement copy vetting processes to ensure such incidents do not recur. We appreciate the candid feedback from our readers".
Sreeram N, who runs the company along with his wife, told reporters that the 'beautiful girls' part was a mistake.?