From Kantilal Chhotalal to Kim Kardashian's Skims: 11 brands that became the highlights of Ambani wedding
The seven-month long celebration of Mukesh Ambani¡¯s son Anant Ambani's wedding with Radhika Merchant has finally come to an end. 2024 has majorly been about the Ambanis, right from pre-wedding bash in Jamnagar to luxury cruise in Europe and then the pre-wedding functions held in Mumbai. People from all walks of life and corners of the world.?
The grand event not only served as a celebration but also drove significant business activity, with many brands reaping the benefits. The union attracted worldwide attention and offered a stage for both local and international brands to showcase their offerings.
The Merchant-Ambani wedding, which cost several thousand crores, has sparked discussions due to its extravagant nature and the brands highlighted during the celebrations. While some online users speculated about a possible connection between the wedding costs and increasing mobile data prices, the main focus of the pre-wedding and wedding events was to provide a lavish platform for luxury and consumer brands.
Let¡¯s take a look at all the brands that seem to have benefited the most:
1. Abu Jani Sandeep Khosla (AJSK)
The bride, Radhika Merchant, opted for a custom gown by Abu Jani Sandeep Khosla (AJSK) Couture for her wedding, even the groom's sherwani was designed by the talented duo,?which is notable given Reliance Brands' majority stake in AJSK acquired in 2022, indicating a strategic business partnership. Her choice of AJSK over the traditional favorite, Sabyasachi Couture¡ª51% owned by rival Aditya Birla¡ªhas caught the attention of the fashion community.?
2. Dolly Jain
With her captivating saree-draping videos, she has become the go-to stylist for celebrity weddings. After draping outfits for Alia Bhatt, Jain has also draped all the Ambani women¡¯s jaw-dropping outfits, including bride Radhika Merchant. It¡¯s fair to say she now has a stronghold on styling and draping, positioning herself as a highly sought-after figure in the future.
3. Rhea Kapoor
Anil Kapoor¡¯s second daughter and Sonam Kapoor¡¯s sister, Rhea Kapoor always had a keen eye for styling. Initially, she would style all of her sister¡¯s looks but with Ambani wedding, she became a hot-shot stylist as she was responsible for putting together the looks for Nita Ambani, Shloka Mehta, Isha Ambani and the bride Radhika Merchant.
4. Anaita Shroff Adjania
Filmmaker Homi Adjania¡¯s better half Anaita Shroff Adjania is a renowned stylist who is sought after for anything and everything. Most celebrities swear by her when it comes to putting together looks for them as the talented woman seldom fails.?
5. Rihanna¡¯s Fenty Beauty
The whole world was taken by surprise when Rihanna flew down to Jamnagar, Gujarat to perform at Anant and Radhika¡¯s pre-wedding bash. Her performance coincided with the launch of her makeup line Fenty Beauty in India. The brand¡¯s launch on Nykaa generated a lot of buzz and wooed desi buyers.
6. Manish Malhotra
The Ambani wedding prominently featured Manish Malhotra, who designed exclusive outfits for all family members. He also had the chance to create ensembles for Hollywood socialites Kim and Khloe Kardashian. Notably, his outfit for Kim was inspired by the character Jasmine from Aladdin. Malhotra was busy not only dressing the bridal and groom parties but also crafting outfits for the guests attending the celebrations. In addition to his clothing designs, his jewellery pieces also caught everyone's attention during the events.
Also Read:?Why are Ambanis not wearing Sabyasachi clothes for the wedding functions? There's a business angle to it!
7. Kantilal Chhotalal Jewellers
No conversation about the Ambanis is complete without the mention of jaw-dropping jewellery adorned by the ladies. Nita Ambani in particular has an affinity for exclusive and super-expensive jewels. Most of her non-emerald chokers and other jewellery was by Kantilal Chhotalal Jewellers. The brand was also behind some of Shloka Mehta, Radhika Merchant and Isha Ambani¡¯s looks during the festivities.?
8. Haldiram¡¯s
Everyone¡¯s favourite sweets and snacks brand Haldiram¡¯s was also a big part of the Ambani celebration. Mukesh Ambani¡¯s Reliance family was given hampers of the brand which was shared on social media by many of its employees.?
9. Club One Air
The Ambanis enlisted Club One Air for their luxury transportation needs, arranging 100 special jets that feature double beds, dining areas, and lavatories. The cost for these aircraft is reported to be Rs 7.2 lakh per hour for each jet.10. Shankar Ice Cream
For the three-day long festivities that took place in Jamnagar, Gujarat, the arrangements that were made were nothing short of excellent. Out of the variety of dishes served, one that caught everyone¡¯s attention was Ahmedabad's Shankar ice cream. Guests couldn¡¯t stop raving about the delicious ice creams that it had to offer. It¡¯s a high possibility that it did just that during the wedding functions as well and hence solidifying their position in the industry.?
11. Kim Kardashian¡¯s Skims
Everyone has been wondering the reason behind Kim Kardashian¡¯s inclusion in Anant Ambani and Radhika Merchant¡¯s wedding. Many are speculating that it could be a preview to the launch of her shapewear business, Skims in India which could likely make its debut on Isha Ambani¡¯s beauty retail platform Tira Beauty. The sister duo was also spotted wearing their brand during their stay in India.?
Also Read:?Why Anant Ambani¡¯s custom lion brooch with a 50-carat diamond is the talk of the town?
