As Linda Yaccarino Begins Tenure As Twitter CEO, Here's Why She Is Called The 'Velvet Hammer'

Nearly a month after the world’s richest person, Elon Musk, confirmed her appointment, Twitter’s new CEO, Linda Yaccarino,?has finally taken over the role.?

Linda Yaccarino Takes Over As Twitter CEO

"It happened-First day in the books!", she tweeted yesterday. She also welcomed Joe Bennaroch, her former colleague at NBCUniversal, to Twitter, tweeting "Welcome to the flock, @benarroch_joe! From one bird to the next. Let’s get to work @Twitter! ?#timetofly."

@lindayacc

Also Read:?List?Of Companies Co-Founded/Headed By Elon?Musk

While a lot is being said about the expectations from the new Twitter CEO after a tumultuous tenure under Musk?and the challenges ahead,?not many are aware that Linda is nicknamed ‘velvet hammer’?in the advertising industry.??

Reason Behind Her Nickname ‘Velvet Hammer’

Velvet hammer is a term usually used to describe someone who is?soft and smooth like velvet, yet packs a punch like a hammer to get results.?

In the case of new Twitter CEO Linda Yaccarino, she is nicknamed the velvet hammer because of her hard-nosed negotiating style, which she has used to secure some of the biggest ad deals in television history, as per a report by the Wall Street Journal that cites industry insiders claiming the same. Yaccarino is?known for her silky but tough and fair negotiating style. In the advertising world, she is known for her power, grace, and tact.??

shethepeople

Also Read:?Big Challenges Ahead For New Twitter CEO?Linda Yaccarino

Linda Yaccarino's Tweet After Becoming Twitter CEO

After Musk tweeted to confirm her appointment as Twitter's new CEO last month, Linda thanked him and mentioned that she is inspired by the billionaire.

Musk had tweeted?"I am excited to welcome Linda Yaccarino as the new CEO of Twitter!" "@LindaYacc?will focus primarily on business operations while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app."

"I see I have some new followers?...? I’m not as prolific as @elonmusk (yet!), but I’m just as committed to the future of this platform. Your feedback is VITAL to that future. I’m here for all of it. Let’s keep the conversation going and build Twitter 2.0 together!"

As far as Elon Musk is concerned, the billionaire has already mentioned that stepping down as Twitter CEO will give him more time to focus on his EV giant Tesla, and he has also mentioned that?he will focus on product design and new technology at Twitter.?

Also Read;?Timeline Of Elon?Musk-Twitter's?$44 Billion Deal

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