Kangana Ranaut Slams Hypocrisy Of Celebs Who Endorse Fairness Creams & Then Say 'Black Lives Matter'

Days after Kangana Ranaut slammed Bollywood celebrities for taking a stand against racism and violence and speaking on the Black Lives Matter movement while staying mum on national issues like Palghar lynching, the Queen of Bollywood has once again lashed out at them. This time, she called out the hypocrisy of her contemporaries.

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In an interview with BCC, Kangana Ranaut once again talked about selective activism of Bollywood celebrities. She said, on one hand while they support the protests against the murder of George Floyd in the US and say Black Lives Matter, they have been endorsing racist fairness creams on the other.

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"The Indian celebrities they¡¯ve been endorsing all kinds of fairness products and today shamelessly they stand and say black lives matter, I mean how dare they?"

List of Indian actors who are speaking on BLM and their fairness cream ads, a thread : pic.twitter.com/yUeRNLch6U

¡ª anti pigeon (@aluminiummaiden) May 31, 2020

"Our industry even shies away from casting darker actors for characters that are supposed to be fair-skinned. Why is no one asking them about these million-dollar deals that they¡¯ve been doing with all kinds of fairness products and how come suddenly all black lives matter because racism is deep-rooted and when you have commercialised such events that is the lowest humanity can hit," she added.

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Actresses including Priyanka Chopra, Kareena Kapoor, Disha Patani and Sonam Kapoor among others have been recieving backlash on Twitter for endorsing skin lightening products and supporting the movement.

Actor Abhay Deol had also lashed out at Bollywood celebs in the same regard earlier.

just abhay deol being a king pic.twitter.com/5RyCzfeTrd

¡ª m?? | bearded jeetu enthusiast (@xorthogoddess) June 5, 2020

"Do you think Indian celebrities will stop endorsing fairness creams now. Overall analysis. Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like ¡®skin brightening/ whitening¡¯, or ¡®lightening creams¡¯. Most brands no longer want to be associated directly with being termed as ¡®fairness creams¡¯. So now we have brands selling ¡®HD glow¡¯, ¡®White beauty¡¯, ¡®white glow¡¯, ¡®fine fairness¡¯, and so on," he wrote on Instagram.

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Overall analysis Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like ¡°skin brightening/ whitening¡±, or ¡°lightening creams¡±. Most brands no longer want to be associated directly with being termed as 'fairness creams¡¯. So now we have brands selling ¡°HD glow¡±, ¡°White beauty¡±, ¡°white glow¡±, ¡°fine fairness¡±, and so on. Over the years these companies have turned their attention towards the Indian Men, who are now trying to be "fair and handsome", and have dedicated power white ranges for them too. The hunt for fairness: Neutrogena fine fairness: Could not locate it on their global websites but it is available on Amazon and other sellers:https://www.amazon.in/Neutrogena-Fine-Fairness-Cream-SPF20/dp/B00BSPOXMW/ Ponds have a white beauty range: The range includes products like anti-spot fairness cream which is available on affiliate websites like Amazon and Nykaa. On their own website could locate just the White beauty cream. https://www.ponds.com/ph/products/collection/white-beauty/day-cream-for-normal-skin.html* Loreal white perfect day cream: Apparently reduces the melanin level in the skin, gives a rosy appearance to your skin and is suitable for all Indian skin types. "reduce skin darkening and boost anti-spot whitening for a brighter & younger look"https://www.lorealparis.co.in/products/skin-care/day-cream/white-perfect-clinical-day-cream/ Recently, Procter & Gamble skincare brand Olay announced that it will no longer retouch skin in its advertising by 2021 because it reflects an idea of beauty which is almost impossible to achieve. The statement was made during an event in New York. In March 2019, Olay also came up with a creative campaign #FaceAnything with @masabagupta @kubbrasait , @lilly, @bikewithgirl and @_payalsoni_ #Fairandlovely #prejudice #racism #fairskinobsession #fairnesscreams #kalagora #flawlessskin #hdglow #whiteness #complexion #skintone #shades #pearlextracts #microcrystals #ayurveda

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