Abhay Deol Has An Important Question For Celebs, 'Will You Stop Endorsing Fairness Creams?'

In the midst of racial discrimination discussions, Actor Abhay Deol has called out a few brands that carry fairness creams in their portfolios.

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Overall analysis Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like ¡°skin brightening/ whitening¡±, or ¡°lightening creams¡±. Most brands no longer want to be associated directly with being termed as 'fairness creams¡¯. So now we have brands selling ¡°HD glow¡±, ¡°White beauty¡±, ¡°white glow¡±, ¡°fine fairness¡±, and so on. Over the years these companies have turned their attention towards the Indian Men, who are now trying to be "fair and handsome", and have dedicated power white ranges for them too. The hunt for fairness: Neutrogena fine fairness: Could not locate it on their global websites but it is available on Amazon and other sellers:https://www.amazon.in/Neutrogena-Fine-Fairness-Cream-SPF20/dp/B00BSPOXMW/ Ponds have a white beauty range: The range includes products like anti-spot fairness cream which is available on affiliate websites like Amazon and Nykaa. On their own website could locate just the White beauty cream. https://www.ponds.com/ph/products/collection/white-beauty/day-cream-for-normal-skin.html* Loreal white perfect day cream: Apparently reduces the melanin level in the skin, gives a rosy appearance to your skin and is suitable for all Indian skin types. "reduce skin darkening and boost anti-spot whitening for a brighter & younger look"https://www.lorealparis.co.in/products/skin-care/day-cream/white-perfect-clinical-day-cream/ Recently, Procter & Gamble skincare brand Olay announced that it will no longer retouch skin in its advertising by 2021 because it reflects an idea of beauty which is almost impossible to achieve. The statement was made during an event in New York. In March 2019, Olay also came up with a creative campaign #FaceAnything with @masabagupta @kubbrasait , @lilly, @bikewithgirl and @_payalsoni_ #Fairandlovely #prejudice #racism #fairskinobsession #fairnesscreams #kalagora #flawlessskin #hdglow #whiteness #complexion #skintone #shades #pearlextracts #microcrystals #ayurveda

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Taking to his Instagram, Abhay Deol first asked an important question that we all have been wanting to ask ever since "woke" Bollywood celebrities condemned racism and George Floyd's death in the United States of Ameria. The question was, "Do you think Indian celebrities will stop endorsing fairness products now?"

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Abhay Deol shared some statistics that show how people all over the country are constantly searching for how to lighten skin tone as well as products that will help them achieve so. He also mentions how brands have evolved from calling fairness creams to selling them as skin-brightening or lightening creams, instead.

"Overall analysis Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like ¡°skin brightening/ whitening¡±, or ¡°lightening creams¡±. Most brands no longer want to be associated directly with being termed as 'fairness creams¡¯. So now we have brands selling ¡°HD glow¡±, ¡°White beauty¡±, ¡°white glow¡±, ¡°fine fairness," wrote Deol.

just abhay deol being a king pic.twitter.com/5RyCzfeTrd

¡ª mannie?? | bearded jeetu enthusiast (@xorthogoddess) June 5, 2020

Making another valid point, Abhay Deol mentioned how fairness creams are not targetted just towards women but even men too.

"Over the years these companies have turned their attention towards the Indian Men, who are now trying to be "fair and handsome", and have dedicated power white ranges for them too," wrote Deol.

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Maybe it¡¯s time for these now? Now that ¡°woke¡± indian celebrities and the middle class stand in solidarity with fighting systemic racism in America, perhaps they¡¯d see how it manifests in their own backyard? America has exported violence to the world, they have made it a more dangerous place, it was but inevitable that it would come back karmically. I¡¯m not saying they deserve it, I¡¯m saying look at the picture in it¡¯s totality. I¡¯m saying support them by calling out the systemic problems in your own country, because they turn out to be one and the same thing. I¡¯m saying follow their lead but not their actions. Create your own actions, your own movement, relevant to your own country. That is what the black lives matter movement is all about! In the larger picture, there is no ¡°us¡± and ¡°them¡±. There is not a country that¡¯s real. But a planet in peril. #migrantlivesmatter #minoritylivesmatter #poorlivesmatter Black Lives Matter (find out why not to use the hashtag and still support the movement).

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Earlier this week, Abhay Deol had slammed celebrities for speaking out against injustices in the United States of America but choose to keep quiet when their own home country burns.

Thank you Abhay Deol for calling brands and celebrities out- we hope Bollywood can finally churn out role models that people can look up to- like yourself.