Perfume Brand Layer'r Shot Slammed For 'Terrible Apology' On Controversial 'Rape Culture' Ads
Perfume Brand Layer'r Shot is once again getting slammed. This time for its terrible apology that says the controversial rape culture advertising campaigns were wrongly perceived by some.
After facing massive backlash for a few days, perfume brand Layer'r Shot has finally issued an apology for its controversial advertising campaign that many, including Swati Maliwal, Chairperson, Delhi Commission for Women, said promoted "rape mentality."
how the layer¡¯r shot ad got approved is beyond me. besides being sickening, it¡¯s VERY worrying. can only imagine the copy team sitting there together, thinking about this brief, writing it out and worse (i can only hope not) laughing at the end of it because they think it¡¯s great
¡ª ? simsies ? (@idekwhybutwell) June 5, 2022
Perfume brand Layer'r Shot issues apology
In a statement, the perfume brand said, "This is with reference to our recent two TV advertisements of Layer'r SHOT on various broadcasting platforms. We, the brand Layer'r SHOT would like to inform one and all that only after due & mandatory approvals, we have aired the advertisements, wherein, we never intended to hurt anyone's sentiments or feelings or outrage any women's modesty or promote any sort of culture, as wrongly perceived by some."
Twitter
The statement that has been posted on social media added, "However, we sincerely apologise for the advertisements that consequentially caused rage amongst individuals & several communities and beg their pardon. Most importantly, we have voluntarily informed all our media partners to stop the telecast/broadcasting of both the TV advertisements from 4th June with immediate effect".
However, people aren't happy with the brand's apology, which is also getting slammed.
¡ª Layer'r Shot (@layerr_shot) June 6, 2022
"What a terrible apology for an abominable ad. It wasn¡¯t wrongly perceived by some. It was correctly perceived by all. You alluded to sexual assault on women as an acceptable way to sell whatever it is you¡¯re selling," wrote a Twitter user.
"Wrongly perceived???? Wow. Nice," wrote another one.
Another user wrote, "'as wrongly perceived by some' lmao. if you¡¯re still blaming others while 'apologising', it¡¯s not an apology. smh."
Another comment read, "Your pathetic ad was perceived exactly as you'd indented it to be ... a sorry double entendre for molestation/rape. Now pls take this lame excuse of an apology & crawl back under the rock you've been living under."
Where¡¯s the apology? https://t.co/2MyQAQ220j
¡ª M ???? (@bavlichhori) June 6, 2022
Would have respected you had u accepted that it was just a mistake.
¡ª Vijaya lakshmi (@VijuRavishankar) June 6, 2022
"Wrongly perceived". Disgusting! https://t.co/X2qjYznyxC
All of you, please fire yourselves. The Buck isn¡¯t stopping anywhere. You are apologising for individuals¡¯ and communities¡¯ rage? What community? What modesty? Gosh. #shot #layerrshot https://t.co/RUY4GLD0qN
¡ª Kavitha Murali (@Kavity85) June 6, 2022
A better statement of clarification was 'we are sorry, we enjoy r@pe jokes. We thought the women would too' https://t.co/Xo4KrqwdCb
¡ª Stree (@Chivas_Desi) June 6, 2022
¡°as wrongly perceived by some¡± lmao. if you¡¯re still blaming others while ¡°apologising¡±, it¡¯s not an apology. smh. https://t.co/89WgyR40yJ
¡ª s (@shwetaluvscows) June 6, 2022
What a terrible apology for an abominable ad.
¡ª Juhi Modi (@juhimodi) June 6, 2022
It wasn¡¯t wrongly perceived by some. It was correctly perceived by all.
You alluded to sexual assault on women as an acceptable way to sell whatever it is you¡¯re selling. https://t.co/mPNiBDXICY
"Look, I wasn't wrong, but if you say so then I'm sorry. Really I'm doing you the favour here" vibes https://t.co/j0xViAH1la
¡ª mani (@manishaww_) June 6, 2022
They should have kept mum instead writing this bs apology. https://t.co/t9GfNoHmVN
¡ª Harshavardhan Pingle (@pinglehm) June 6, 2022
Also Read: 'Does Everyone Think Rape Is A Joke?', Bollywood Slams Deodrant Ad For Promoting Rape Mentality
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Garima Satija leads the Entertainment vertical of Indiatimes. A storyteller at heart who enjoys the thrill of writing, she is sometimes found daydreaming about living the lives of movie characters. Also, she hates talking about herself in the third person.
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