This Is How Daters Are Dealing With Winter Loneliness, As Per A Survey

Do you feel slightly more loved up and want to be on those cosy romantic dates, especially during the winter season? Don't worry, you are not alone. In fact, several hundreds and thousands of people feel a sense of much more romance during this time. However, the ones who are single tend to want someone more during this time too.

Winter loneliness

This may be denoted as winter loneliness. "As the temperature drops, the Indian dating app QuackQuack sees a rise in traffic, 14%, to be precise. The app's recent consumer behaviour study shows people tend to feel more lonely during the winter, hence the significant rise in new sign-ins and frequent logins."

"The study was conducted through online questionnaires for a week; 10,000 people from Tier 1 and 2 cities took part in it, shining new light on the seasonal effects on the dating patterns of individuals. The age range of these participants was between 18 and 35, collecting valuable input from both the newbies and the seniors."

As per the survey, "Winter also calls for the holiday season, with Christmas and New Year's approaching. People without a romantic partner may feel a sense of isolation. 36% of users between 22 and 32 said that dating apps offer a solution by providing a space to connect with new people and the hope to find someone special to celebrate the holidays with; this is especially true for the users who have migrated from Tier 2 to Tier 1 cities for studies and career."

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What is happening in the dating world during this season?

Here are some dating trends this winter season, as per the survey:

It's the 'cuffing' season

33% of women said it's the cuffing season; it refers to the cultural phenomenon where people seek romantic connections during the colder months. They said the heart needs warmth just as much to navigate these winter chills.

People prefer staying in

26% of men above 25 think that online dating apps see a spike in activity, possibly because people prefer staying in during the peak winter, and dating online seems like the perfect way to keep your love life active even from the warmth and comfort of your home. This season's cosy and intimate atmosphere pushes people to seek connections through virtual means, making dating apps a popular choice.

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New Beginnings

With the new year right around the corner, singles start desperately seeking a partner at the end of the year, as explained by nearly 4 in 10 singles from big cities and smaller towns. The prospect of entering the new year without a romantic connection seems daunting, almost as if it's foretelling a year marked by more loneliness.

Peer Pressure?

In the study, 24% of women aged 27 and above have opened up about feeling pressured to find a partner and "settle down," particularly during this time of the year. The winter season in India is synonymous with big-fat Indian weddings, amplifying societal expectations and serving as a constant reminder of the ticking biological clock for these individuals. They also revealed that many women find solace in the idea of using dating apps to find a partner. It offers them a sense of control over their lives and satisfaction in making their own choices in regards to finding a life partner, steering them away from the traditional arranged marriage system prevalent in India.

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