Confused If You Should Follow An Influencer? Know If It Is Safe To Use Trending Skincare Products

Thanks to social media portals like Instagram, it is extremely easy to get carried away by trends or new recommendations with regard to any sector you are interested in. Skin care enthusiasts find themselves looking at different products and even ingredients pushed by influencers and marketing gimmicks, which makes them wonder if they should even use them.

While many of these trends may be on point, there may be many of these products that do not work for a certain skin type.

So, can one go for skin care products based on Instagram reels?

When it comes to skincare, it is very important to know what your skin type is. Based on this, it is important to understand which popular products are even good for you. Dr. Sharmila Nayak, celebrity dermatologist, founder and medical director of The Skin First Clinic, says, "Instagram influencers, especially those specialising in beauty and skin care, have a considerable impact on their followers. They often showcase their skincare routines, share product recommendations, and demonstrate before-and-after results. It is the influencers who have popularised many skincare ingredients like hyaluronic acid, retinol, niacinamide, glycolic acid, and kojic acid."

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Basically, there is a lot that comes into view when one wants to go with skin care products based solely on the recommendation of an influencer. Here are a few things one needs to know when believing trending content related to skincare on social media:

Not all influencers are experts

While many skincare influencers on Instagram are knowledgeable and genuinely care about their followers' well-being, not all of them are experts. Some may not have the necessary qualifications or training to provide reliable skincare advice. "Additionally, it's worth noting that some influencers who undergo aesthetic treatments like Profhilo, Hydrafacial, Viscoderm Hydrobooster, and others often emphasise in their content that they have sought guidance from skincare professionals before proceeding. In some instances, you can even find videos where doctors debunk myths surrounding these aesthetic treatments and explain their advantages," adds Dr. Sharad.

There isn't a one-size-fits all

Skincare is not one-size-fits-all. What works for one person may not work for another due to differences in skin types, concerns, and sensitivities. It's important to understand your own skin's needs and consult with a dermatologist or skincare professional if you have specific concerns. Dr. Sharad says, "Some trending products could be harsh or contain potent ingredients that may cause long-term damage. What works for one person may not work for another, and some trendy products can be irritating or cause allergic reactions. It's important to know your skin type and any sensitivities you may have before trying new products."

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This could be due to product endorsements

The influence of paid endorsements on social media platforms can significantly impact the skincare recommendations provided by influencers. Understanding the dynamic between influencers and the products they promote is crucial. While some influencers may genuinely believe in the efficacy of the products they endorse, it's essential to recognise that others might be involved in marketing partnerships or sponsored content, potentially influencing their recommendations. In these cases, their endorsement might be more about business arrangements than their genuine belief in the product's effectiveness. Therefore, it's wise for consumers to discern between authentic, unbiased recommendations and those influenced by marketing agreements when considering skincare advice from influencers. This discernment allows for a more balanced and informed approach to choosing the right skincare products for individual needs.

Ingredients matter a lot

When selecting skincare products, it's essential to move beyond merely considering product names and branding. Instead, delve into the realm of understanding the ingredients within these products. Skincare formulations are a complex blend of various components, each with its own unique properties and effects on the skin. Not all ingredients will suit every skin type, and some may even be counterproductive.

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There is patch testing required

Before incorporating a new skincare product into your routine, it's a good practice to perform a patch test. Apply a small amount to a small area of your skin to see if any adverse reactions occur. Even if the product says it is suitable for all skin types, it is very important to check beforehand.

Stick to one product and make it consistent

Consistency in your skincare routine is often more critical than the specific products you use. Stick to a routine that works for you, and be patient; skincare results can take time.

Consult a professional

If you have specific skincare concerns, it's best to consult with a dermatologist or skincare professional. They can provide personalised recommendations based on your skin's unique needs. Dr Jaishree Sharad, a celebrated cosmetic dermatologist, author, and TEDx speaker, said, "A recent case involved a 40-year-old patient who approached me with questions after watching an influencer's reel about their experience with a bioremodeling treatment called Profhilo. I inquired about her specific skin concerns and, considering her needs, advised her to proceed with the treatment. This is because Profhilo is known to enhance skin hydration and promote a plump, youthful appearance. But trends often focus on quick fixes or immediate results, which may not be in the best interest of your skin's long-term health."

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In an era where cost-effective skincare routines are promoting skin positivity and self-acceptance, it's important to strike a balance between embracing individual beauty and making informed decisions about our skincare. While influencers and social media trends can provide inspiration and product ideas, blindly following them is not the most reliable approach. Instead, it's advisable to seek reliable information and professional guidance to understand what truly works for your unique skin type and to tailor your skincare routine accordingly. By combining the principles of self-acceptance with well-informed skincare choices, you can embark on a journey to nurture and enhance your skin in a way that is both empowering and genuinely beneficial.