Bimbimbap & Other Korean Dishes Go Mainstream, Ghee At The Centre & Women Lead the Way: Report

The most unique food trends in India for 2024 are expected to be 'K foods,' ghee, and the role of women. Korean cuisine is predicted to become even more mainstream and ghee, known for its natural benefits and connection to Ayurveda, is poised for a strong comeback. Additionally, 2024 is anticipated to spotlight women in India's culinary scene, as per the Godrej Food Trends Report 2024.

From kimchi to ghee

In 2024, the diverse dishes of Korean cuisine, from Bibimbap and Bulgogi to Jajangmyeon, will become more mainstream. The report expects to find Korean food becoming more prevalent, not just in households, but also on restaurant menus catering to various demographics and regions.

Bibimbap/ RecipeTin Eats

Additionally, the natural goodness of ghee, its traditional association with Ayurveda, and its perceived benefits for digestion are expected to contribute to its renewed popularity as a sought-after kitchen essential for health-conscious individuals in 2024.

Zama Organics

Further, the growing focus on health and wellness will see consumers continuing to seek out high-quality, nutrient-packed foods and beverages that are rich in protein.

More health-conscious choices but love for fried food remains

But at the same time, the demand for all things crispy is only set to rise, with cravings for fried food refusing to die down. This is thus set to ignite a parallel demand for accompaniments to spice up our beloved fried snacks, i.e. sauces.

Thus, a wide variety of a wide array of local and exotic chilli varieties are set to hit the market this year.

Moreover, in 2024, travelers will embark on specialized journeys crafted to provide immersive experiences in local culinary cultures, cuisines, and flavors.

As for desserts, the emphasis will shift from overly sweet indulgence to more nuanced flavors and reduced sweetness.

And women will finally get their due this year, as per the report.

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From regional custodians to food entrepreneurs, chefs, bartenders, and brewers, women will receive well-deserved recognition for their role in shaping the Indian culinary landscape through creativity, leadership, inclusivity, and inspiring future generations.