Google Facing $5 Billion Lawsuit Over ¡®Incognito¡¯ Mode User Tracking

Modern web browsers are embedded with a private browsing mode, such as Incognito mode in Chrome, that allows users to surf the internet without recording the browsing activity on their local device. And it promises that when those private windows are closed, no trace will be left on your smartphone or computer.

However, Google allegedly snooped on its Chrome users browsing the web in incognito mode. And there's a massive lawsuit aimed at making Google pay!

Reuters

Now, in June last year, Google was slapped with a class action lawsuit alleging that the company collects users' data on internet activity even when they are browsing the web using its private incognito mode.

The $5 billion lawsuit claims that the search giant violates privacy and wiretapping laws by continuing to "intercept, track, and collect communications... no matter what¡± safeguards consumers may use.

The Alphabet-owned company had then said that it will defend itself ¡°vigorously¡± against the claims--but it failed to kill the lawsuit.

Anti-Google lawsuit moves ahead

On Friday, US District Judge Lucy Koh wrote in her ruling that the company ¡°did not notify users that Google engages in the alleged data collection while the user is in private browsing mode.¡±

Meanwhile, Google argues it explicitly mentions that websites may still be able to collect information even when users are surfing via private browsing mode.

¡°Incognito mode in Chrome gives you the choice to browse the internet without your activity being saved to your browser or device. As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity during your session,¡± the company said.

Indiatimes

However, the plaintiffs have charged Google with giving users a false sense of belief that they can fend off the search giant from tracking their web browsing history and collecting their data online.

The lawsuit claims that Google intercepts users¡¯ data via Google Analytics, Google Ad Manager and other applications and website plug-ins on mobile devices and websites.

¡°Google knows who your friends are, what your hobbies are, what you like to eat, what movies you watch, where and when you like to shop, what your favorite vacation destinations are, what your favorite color is, and even the most intimate and potentially embarrassing things you browse on the internet--regardless of whether you follow Google¡¯s advice to keep your activities ¡®private,¡¯¡± according to the complaint.

Earlier in May 2020, Google was sued by the Arizona Attorney General for allegedly tracking Android users¡¯ location without their consent and even when the location tracking features had been manually disabled, according to a Washington Post report.