Power Of Social Media: Oldest Indian Restaurant In East London Is Doing Better Thanks To A Tweet
In August this year, a woman of Indian origin in London sent out an appeal on Twitter urging people to visit the oldest Indian restaurant in East London to help the dwindling business amid pandemic.
Bars and restaurants like many other businesses around the world have suffered because of the coronavirus outbreak and the subsequent lockdowns and strict social distancing measures.
In August this year, a woman of Indian origin in London sent out an appeal on Twitter urging people to visit the oldest Indian restaurant in East London to help the dwindling business amid pandemic. The Halal restaurant was established in 1939 by her grandfather Usman Abubacker and was apparently running into losses.
Like in a lot of cases, social media proved to be a boon for this restaurant as the tweet garnered people¡¯s attention who came forward in numbers to help the dwindling business.
Hey twitter! Not one to do this, but my dad owns the oldest Indian restaurant in East London and has been struggling with customers so please show some love! If you're in Aldgate come have a curry, I'm biased but it's the best! Below is my grandad in the 70s vs my dad now?? pic.twitter.com/DHFFFMiDBf
¡ª Mehnaz (@mehnazmeh) August 5, 2020
According to Better India report, the business is getting back on its feet.
This is what the tweet that went viral read, ¡®Hey twitter! Not one to do this, but my dad owns the oldest Indian restaurant in East London and has been struggling with customers so please show some love! If you're in Aldgate come have a curry, I'm biased but it's the best! Below is my grandad in the 70s vs my dad now (sic)¡¯.
Back then Mehnaz also mentioned the address of the restaurant in the Twitter thread and mentioned a fun fact about the restaurant¡¯s name. ¡®The restaurant is halal but was initially named after the first owners last name,¡¯ she wrote.
Also Read: New Study Claims Dining In Restaurants Increases The Risk Of COVID-19 Spread
Twitter
Her tweet seemed to have an impact as she soon thanked people for the support mentioning that the restaurant was now available on various food apps. Despite being famous, the Halal restaurant took a blow due to the coronavirus pandemic.
Also Read: UK Guy Eats Entire Restaurant Menu In An Hour To Raise Money For Charity
This is how people showed their support:
oh man I live all the way west and won¡¯t be eastside till next week. Can I donate to a link in the meantime??
¡ª Nikita Redkar (@nikitaredwoman) August 5, 2020
The food look amaizing and i am sure i will taste great. I am not in UK but if i was i would be your daily customer. Don't worry there is always light after dark. You will get lots of customers.
¡ª Waqar (@wickeyali) August 6, 2020
Will be popping by soon
¡ª Hurt Cobain ? (@cobainishurt) August 5, 2020
Love this gaff. Dad is v kind too.
¡ª Coffee Afrik CIC - #Justice4ShukriAbdi (@CoffeeAfrique) August 5, 2020
this is sooo cute god bless his soul & how hardworking he is ????
¡ª simran (@sxmrankh) August 5, 2020
Omg my dad used to work here back in the late 80s and 90s. Your family were amazing and so supportive...used to turn up with things for our house for us - our first bikes were given to us by your family. A great support for a family that wasn¡¯t well off...and the food was great?
¡ª W Begum (@sufiwannabe) August 5, 2020
Mehnaz's grandfather Usman had moved to London in 1970s he eventually worked his way up in the restaurant where he started working in the kitchen. He eventually bought it from the owner.
The restaurant is now managed by Mehnaz¡¯s father and is pretty famous. We are glad that the business is bouncing back to life; it shows the power of social media.
Also Read: Restaurant Uses Social Media To Track Down Man Who Traveled 32 Km For The Perfect Butter Chicken
