Inspiring: Meet PC Musthafa, A Coolie's Son Who Went On To Build Rs 100 Crore Company By Selling Idli Dosa Batter

We use lots of small things in our daily lives and these cost only a few bucks each. But few people are making a lot of money from these daily use products, and the art of seeing possibilities where others only see limitations turns common people into big entrepreneurs. Just like this coolie¡¯s son, who built a Rs 100 crore company by selling fresh breakfast Idli and Dosa batter. Yes, we are talking about entrepreneur PC Musthafa, who runs a unique and innovative packed food company called ID Fresh Food.

PC Musthafa: The Founder of ID Fresh Food

If your dreams should be big and your hopes should be high, look for opportunities instead of making excuses and then no one can stop you from making history. The Founder of ID Fresh Food, PC Musthafa is living proof of this and his story shows success doesn¡¯t need lots of money or even a degree.

PC Musthafa, CEO of iD Fresh Food | Agencies

At one point in his life, this young Indian entrepreneur didn¡¯t have enough money to eat food. However, today he is running iD Fresh Food, a ready-to-eat food manufacturer. His company employs more than one thousand youngsters from rural India and they help millions of Indians eat healthy and preservative-free food - their Idli and Dosa batter.

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Who Is PC Musthafa?

PC Musthafa belongs to a remote village in the Chennalode in Wayanad district in Kerala. His mother never went to school and his father was a coolie at a coffee plantation. Due to the meagre wages of his father, Musthafa used to help his father after school to earn extra money to fulfil their daily needs. No one's parents want their child to leave their studies, but it was a matter of sustaining the family, and that's why Musthafa's parents were compelled.

From Failure To A Topper

Due to work, Musthafa wasn¡¯t able to give his best at school and consequently failed in the sixth standard. But this failure did not deter him and he worked very hard and topped his class in the 10th board examination.

PC Musthafa, CEO of iD Fresh Food | Forbes India

After a lot of struggle and hard work, Musthafa enrolled for engineering in NIT and got a great job in an MNC company.

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100 Packets To 50,000 Packets

After working in many MNC companies in Europe and the Middle East his life was on the track, but Musthafa was not satisfied yet and he decided to come back to India to create a new opportunity for his countrymen.

PC Musthafa, CEO of iD Fresh Food | BCCL

In 2005, PC Musthafa founded a leading food industry, iD Fresh Food that makes Idli and Dosa batter. Musthafa and his cousins started operating ID (Idly, Dosa) from 550 square feet of land when his company sold only 100 packets per day and today, it sells thousands of packets daily. Today the company supplies packed healthy food to metro cities across the country and Musthafa plans to expand his food chain globally.

Turnover Of Up To Rs 100 Crores

When PC Musthafa started iD Fresh Food, a mixture of 15,000 kg of idli was prepared from 5,000 kg of rice and today, this company is selling four times as much mixture in hundreds of food stores and metro cities. Today PC Musthafa's is known as the breakfast king of the country, whose annual turnover was around Rs 100 crore in the year 2015-2016 that increased Rs 182 crore in 2017-1018. Home-grown brand, iD Fresh Food has ended FY21 with Rs 294 crore in revenue, up from Rs 238 crore in FY20, registering a 23.5 per cent increase.

PC Musthafa, CEO of iD Fresh Food | BCCL

Musthafa's rags to riches journey definitely inspire many young people who want to achieve success and have a passion to be an entrepreneur.