Einstein's Brain For Sale: Chinese Site Sells Virtual Product That Claims To Enhance Intelligence

Taobao, a popular Chinese online shopping portal, has made waves by offering a rather peculiar item known as "Einstein's Brain" at remarkably low prices, as the South China Morning Post reported.

Despite its unconventional nature, the platform asserts that purchasers of this product can potentially cultivate a mind akin to that of the renowned physicist Albert Einstein.

It's worth noting that this viral product is virtual and is not being marketed as a pharmaceutical or a physical chip.

Over 20,000 customers have already made purchases of this product, priced at just 0.1 to one yuan (equivalent to Re. 1 to ? 12) per unit. Interestingly, the product is accompanied by an image of Albert Einstein.

''Our product is virtual. After you pay for it, what you need to do is wait to become smart. Usually, after one night's sleep, you will find the Einstein brain has already grown in your head,'' an advertisement for the product says.

In the meantime, this product has become a sensation on the internet and garnered praise from its users.

A few individuals have gone so far as to assert that they've witnessed enhancements in their cognitive abilities.

One user said, "It's highly effective. I noticed a significant difference in my abilities when I took an exam after using it; I could solve all the problems."

However, some people made fun of the product and expressed their dissatisfaction. Mocking it, another customer wrote, 'After buying, I realized I was silly before. So, as expected, I became clever.''

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A third person joked, ''I am glad to announce that I am researching the theory of controlled nuclear fusion.''

A psychological consultant from Chongqing explained that the product is meant to help manage emotions and provide comfort.

Chen Zhilin said, ''If you believe you have the same wisdom as Einstein and you bring the confidence and pleasure of doing so to the examination hall, you will score better than usual,''

''It doesn't cost much but can bring joy and satisfaction. In a fast-paced society, this kind of simple and low-cost emotional experience has become a way to relax and have fun,'' he added.

It's worth noting that Taobao, owned by the Alibaba Group, is China's top shopping website and ranked as the eighth most-visited website globally in 2021.

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