After Diljit Dosanjh gives Coca-Cola a free shoutout at Hyderabad concert, the soft drink giant responds
Diljit Dosanjh recently gave Coca-Cola an unexpected shoutout during his Hyderabad concert by tweaking his lyrics to avoid references to alcohol, following a government order. Coca-Cola couldn¡¯t help but join the fun, leaving a playful response to the viral moment.
When a celebrity like Diljit Dosanjh gives your brand a shoutout¡ªespecially without charging a dime¡ªit¡¯s a golden moment. Recently, Dosanjh sparked a wave of free publicity for Coca-Cola by cleverly altering song lyrics to omit references to alcohol due to an order by the Telangana goverment. Now, Coca-Cola has finally responded to the unexpected promotion.
Diljit Dosanjh in Hyderabad
The Telangana government had warned the organisers of Diljit Dosanjh's concert in Hyderabad that any songs promoting violence, drugs, or alcohol would be prohibited.
In response, Diljit got creative with his lyrics, making changes on the spot.
In a now-viral video, he swapped "Tenu teri daru ch pasand lemonade" to "Tenu teri coke ch pasand lemonade," and replaced "5 Taara thekke utthe" with "5 Taara hotel ch."
The Hyderabad show, part of his 11-city tour, had several other lyric alterations, leaving the audience and the singer in fits of laughter as he playfully sang about Coke.
Meanwhile, the Department of Welfare for Women, Children, Disabled, and Senior Citizens in Ranga Reddy district also imposed restrictions on children under 13 from entering the stage area, citing concerns over exposing young attendees to high sound levels.
Cola Cola responds
Coca-Cola also chimed in on one of the viral videos from his concert, which was shared on the ¡°teamdiljitglobal¡± Instagram page.
In the comments section, the official Coca-Cola India account responded to the song "Pehle Lalkare," where Diljit lists three things he wants to do.
They humorously added a fourth task: ¡°Chautha kaam twade gaane japne¡± (fourth task is worshipping your songs), accompanied by a smiley face and heart emoji.
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Srishti B Dutta brings you everything from rags-to-riches tales and inspiring student success stories to those "No way, this can't be real!" moments. Whether it's intriguing, heartwarming, or just plain quirky, she's got it covered.
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