'It is not ok': Zepto's strange notification calls Bengaluru woman 'cutie', internet says 'not cool'
A Bengaluru woman, Mahak Verma, was alarmed when she received a push notification from Zepto, addressing her as "cutie" while promoting banana chips. She expressed her discomfort on LinkedIn, calling out the inappropriate messaging, especially in the context of women's safety.
A woman in Bengaluru was frightened when she received a push message from Zepto describing her as "cutie". The strange promotional message from the quick-commerce company that promises to provide household necessities in 10 minutes was for a brand of banana chips. The Zepto alert on Mahak Verma's phone one evening contained the slug "cutie_mahak".
What notification did the Bengaluru woman receive?
Credit: LinkedIn/ Mahak Verma
"You got a follow request from Namaskaram Banana Chips Original Style Salted," the rest of the message read.
The Zepto consumer stated that it was unacceptable for a well-known brand to refer to a stranger as "cutie".
"Yesterday I received a push notification from Zepto which very conveniently addressed me as "Cutie_mahak"! and suddenly it brought along all the terrible instances that all teenage girls in India go through," Verma wrote in a LinkedIn post.
"Fast forward many years, we are in an era of startups and POSH acts and all talks about women's safety yet a well-known brand finds it appropriate to call a random stranger ¡®Cutie¡¯ with no context at all?"
Verma reiterated that it is unacceptable for a business to refer to someone as "random adverbs" and that women's safety begins at home.
How did people on the internet react?
The woman claimed that when she posted a poll on Instagram about the message she received from Zepto, several of her friends thought she was exaggerating the situation.
Credit: LinkedIn
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