'They don't culturally appropriATE like this anymore': Selena Gomez's song with India connect goes viral a decade after its release

Selena Gomez is having the time of her life. The singer-actress got engaged to her beau, Benny Blanco, just days after securing two Golden Globe nominations last month, and if the rumors are to be believed, Selena will make a musical comeback this year. Amid wedding preps and speculated music launch, the Emilia Perez star has the internet in a chokehold, but for a different reason altogether.

A throwback clip of Selena Gomez's 2013 hit song Come & Get It from her debut solo album Stars Dance has resurfaced and is currently dominating the internet, with fans and social media users unable to get enough of the nostalgic tune coupled with Selena's sensational moves.

Selena Gomez's Come & Get It moves smitten the internet

A video of Selena Gomez's 2013 song Come & Get It off her maiden solo album, Stars Dance, has resurfaced on the internet, leaving everyone captivated by the Disney alum's beauty. The clip was shared by an internet user who went by the handle raresblvd on X, with the caption, "They don't culturally appropriATE like this anymore," taking a quirky dig at cultural appropriation accusations the star had faced at the time of the song's release.

The video clip showcases Gomez busting out her signature sultry moves, effortlessly grooving against a backdrop of breathtakingly beautiful landscapes, all while belting out the undeniably catchy tune. Take a look below:

they don't culture appropriATE like this anymore pic.twitter.com/FpjChwtrH6

¡ª ? (@raresblvd) January 9, 2025

Since being shared on January 10, the throwback video has racked up an impressive 7.9 million views and is still counting; it has accumulated over 100,000 likes and 8,600 retweets and is showing no signs of slowing down.

Why was Selena accused of cultural appropriation?

The pop and dance-pop track was a massive commercial success, but it was also marred by controversy surrounding cultural appropriation, as the song's music video and live performances incorporated elements of Indian culture, including traditional instrumentation and visual motifs.

Furthermore, Gomez's decision to wear bindis and don outfits inspired by traditional Indian attire sparked accusations of cultural insensitivity and appropriation, with many critics arguing that she did not attribute the credit.

'Cultural appreciation, not appropriation'

It's been over a decade since the song was released, and the way things are now perceived has seen a huge shift. What a decade ago was termed cultural appropriation has now been called appreciation of culture by netizens.

One user wrote, "Times have changed, and with it, the respect for cultural boundaries. It's about appreciation, not appropriation," and another wrote, "They think Indians hate her for this, but they thanked her for this hit."

A little trivia about Come & Get It

The single was actually written with pop star Rihanna in mind, with the song's writers and producers initially approaching the Diamonds crooner to record the song. However, fate had other plans, and the song somehow ended up in the hands of Selena Gomez, and the rest is history.

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