Zomato Announces 10-Minute Food Delivery But Netizens Have Already Delivered With Memes
People are confused about how this 'Instant' service will work without pressuring delivery partners or how it was logistically possible considering the dense traffic in cities across India.?
Zomato has announced a 10-minute food delivery service called Instant - which will be piloted in Gurgaon next month.
Deepinder Goyal, the founder of Zomato, announced the offering on Twitter. ¡°10-minute food delivery is coming soon on Zomato,¡± his tweet read.
Announcement: 10 minute food delivery is coming soon on Zomato.
¡ª Deepinder Goyal (@deepigoyal) March 21, 2022
Food quality ¨C 10/10
Delivery partner safety ¨C 10/10
Delivery time ¨C 10 minutes
Here¡¯s how Zomato Instant will achieve the impossible while ensuring delivery partner safety ¨C https://t.co/oKs3UylPHh pic.twitter.com/JYCNFgMRQz
Along with his tweet, Goyal also shared a link to Zomato¡¯s official blog post and said that the safety of its delivery agents will not be compromised.
"We do not put any pressure on delivery partners to deliver food faster. Nor do we penalise delivery partners for late deliveries. The delivery partners are not informed of the promised time of delivery. Time optimisation does not happen on the road and does not put any lives at risk," he said.
The company said that the delivery will rely on a dense network of "finishing counters" which will be located in near high-demand customer neighbourhoods.
PTI
However, desis are confused about how this 'Instant' service will work without pressuring delivery partners or how it was logistically possible considering the dense traffic in cities across India.
Social media users criticised the move with scathing memes.
Situation at #Zomato right now !??? pic.twitter.com/OaQF2KmDry
¡ª Thanos Pandit ? (@Thanos_pandith) March 22, 2022
#Zomato plans to deliver food in 10 mins
¡ª ALFIA TAUSEEF ?? (@alfiatauseef) March 22, 2022
Le Indian traffic and roads: pic.twitter.com/WVbuTUrFMj
@deepigoyal why putting undue stress on your people n their lives at risk, in an already crazy Driving behaviour scene in NCR for something that no one needs. I hope you considered that, one incident n tomato will get crushed. #Zomato #Blinkit @beingpt @aboutbarun @sjangid1312 pic.twitter.com/F2UeNDkBEf
¡ª Rajiv Sharma (@rajivsharma39) March 22, 2022
#Zomato rider delivering in 10 minutes. pic.twitter.com/VJtFRQz4ur
¡ª Ispider Man (@Alone_Mastt) March 21, 2022
Zomato guys delivering food in 10 mins... https://t.co/7EBM2ApnsU pic.twitter.com/1noXs46HiM
¡ª ?????????... (@UppinaKai) March 21, 2022
10 minutes is too long for delivery. I want my food before I order it. @zomato
¡ª Trendulkar (@Trendulkar) March 22, 2022
After announcing 10 min delivery by #Zomato
¡ª Memboro (@MemboroOfficial) March 21, 2022
People be like:#zomatoinstant pic.twitter.com/8UfrHEEe7w
#Zomato#ZomatoInstant
¡ª Grishma Shah (@Grishma89133825) March 21, 2022
Zomato guys delivering food in 10 mins be like pic.twitter.com/s8As5jAocN
#Zomato announces instant delivery in 10 mins
¡ª Riya Pareek (@riyaapareek) March 21, 2022
Customers be like: pic.twitter.com/6EYJB9LsDF
Zomato Instant will start with four stations in Gurugram from next month onwards. The company hasn¡¯t revealed any details about the rollout timeline as of yet.
Explaining the thinking behind the instant food delivery, Goyal said, "Sorting restaurants by fastest delivery time is one of the most used features on the Zomato app."
He said he also "started feeling that the 30-minute average delivery time by Zomato is too slow, and will soon have to become obsolete."
"If we don't make it obsolete, someone else will," Mr Goyal said.
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