From Rs 5,000 to Rs 16,900 crore: Meet Ramachandran, the man behind 'Chaar Boondo Wala' Ujala
Ramachandran, the Founder and Chairman Emeritus of Jyothy Labs, comes from Thrissur, Kerala. Over the years, Jyothy Labs has become a renowned brand, introducing popular products like Ujala Supreme Fabric Whitener and EXO Dish Wash Bar.
The jingle that kept the brand alive and was a major hit in its category, the Ujala advertising journey is a story worth noting. A TV commercial for the old fabric blue brand took me back to the days when we couldn't stop humming "Aaya Naya Ujala, Char Boondo Wala...Ahaa." Even today, the jingle triggers instant nostalgia. Any list of the best '90s ad jingles is incomplete without "Chaar Bundo Wala...Ujala," and we couldn't agree more. So, here's a look at Ujala founder Ramachandran and his inspiring journey.
Who is the founder of Jyothy Labs?
Ramachandran, the Founder and Chairman Emeritus of Jyothy Labs, comes from Thrissur, Kerala. Over the years, Jyothy Labs has become a renowned brand, introducing popular products like Ujala Supreme Fabric Whitener and EXO Dish Wash Bar.
From Rs 5,000 to Rs 16,900 crore: Meet Ramachandran, the man behind 'Chaar Boondo Wala' Ujala
Ramachandran: Humble Beginnings
Ramachandran began with a B.Com degree from St. Thomas College. After post-graduation, he worked as an accountant. However, he was truly interested in creating his own business and developing innovative products.
Ramachandran attempted to invent a laundry whitener, conducting experiments in his own kitchen. Despite initial failures, he was inspired by a chemical industry magazine article about using purple dyes to achieve the whitest and brightest textiles. Driven by this idea, Ramachandran spent a year experimenting with purple dyes to create an effective clothes whitener.
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The Birth of Jyothy Laboratories
In 1983, with a loan of Rs 5,000 from his brother, Ramachandran set up a temporary factory on a small portion of the family land in Thrissur. He named the factory Jyothy Laboratories, after his daughter, Jyothy. The company¡¯s first major success came with the launch of Ujala Supreme liquid fabric whitener, which met booming consumer demand for brighter and whiter clothing.
Initially, the product was a great success in South India, and by 1997, it had spread across the country. Today, Ujala commands a significant share of the national market in liquid fabric products.
From Rs 5,000 to Rs 16,900 crore: Meet Ramachandran, the man behind 'Chaar Boondo Wala' Ujala
Reaching the Summit of Success
For decades, Ramachandran¡¯s relentless hard work propelled Jyothy Labs to great success, transforming it into one of India¡¯s most successful companies. Currently, Jyothy Labs boasts a market capitalisation of approximately Rs 16,900 crore.
Ramachandran¡¯s journey from a modest beginning with Rs 5,000 to leading a multi-crore company is a testament to his dedication, innovation, and entrepreneurial spirit. His story continues to inspire aspiring entrepreneurs across the country.
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Anuj Tiwari writes stories for SEO and is a Youtube wizard. An engineer turned social media champ, he keeps a track of all that goes around the world. His interest areas include historic events, political and social-sciences.
